Alisha Miranda

Digital Media Manager

Philadelphia, PA

Nearly a decade of experience providing digital strategy, sales marketing and client services to growing media and technology companies.

Work Experience

  • Technically Media

    Client Success Manager|20152017

    Department head responsible for building scalable client service solutions for Technical.ly and Generocity news brands

    • Directly contributed to nearly $1M in sales revenue
    • Optimized customer service operations across Editorial, Events and Sales
    • Developed digital advertising and sponsored content product offerings for technology clients
    • Built partner programs and case studies to increase client retention
    • Featured public speaker at Philly Tech Week Media Conference
  • Masthead Media Company

    Content Producer |20152016

    Freelance editorial partner providing full-service content creation and strategy for publishing clients

    • Produced Edelman Digital case studies submitted to the 2015 Cannes Lions Awards: Branded Content & Entertainment, Cyber (Online/Social Video), and Public Relations
    • Led WIRED Business Conference social media editorial resulting in viral #WIREDBizCon Twitter content
  • Say Media

    Solutions Planner|20132014

    Senior media planner with a focus on branded content and cross-platform activations

    • Directly contributed to $3.58M in sales revenue
    • Produced custom integrated marketing programs for major digital ad agencies
    • Presented product marketing case studies for national clients
  • Dennis Publishing

    Digital Sales Planner|20132013

    Media planner responsible for optimizing digital ad operations and production management

    • Designed pre- and post-Sales process to increase efficiencies
    • Managed onboarding and growth of Sales and Marketing team
    • Project managed display advertising and branded content campaigns for TheWeek.com & MentalFloss.com
  • Astrsk PR

    Account Executive|20122013

    Publicist for growing technology startups with a focus on communications and event production

    • Secured press coverage in TechCrunch, Business Insider, FastCompany, The Next Web among others
    • Coordinated press events and launch parties for new clients
    • Client Roster: BodeTree, Karma, MusicPlayr, Material Wrld, Pop Tip, Signpost, and Skillshare
  • Thrillist

    Social Media Intern|20112011

    Direct report under Head of Marketing responsible for developing internal and client-commissioned social media campaigns

    • Designed social media strategy guide for Marketing department
    • Managed social media across 20+ Thrillist brand accounts
  • alishainthebiz

    Digital Strategy Consultant|20102012

    Freelance business and lifestyle writer and digital strategy consultant for small businesses

    • Featured in Tech Ladies, Bit.ly Media Bistro, Mashable, Time Out New York, Fast Company, among others
    • Produced thought leadership events and community partnerships with Skillshare and Social Media Week
    • Grew marketing and business revenue for small business clients - both domestically and abroad
  • Social Sauce

    Marketing Manager|20082010

    Department head leading content marketing and community events for travel brands

    • Hired as an intern and promoted to manager in less than a year
    • Grew user membership to over 20,000
    • Launched first editorial blog leading to partnerships with travel media publications

Education

  • Rider University

    Bachelor's Degree - Communications, Journalism, and Related Programs|20042008

    Majors: Journalism and Public Relations Minor: Event Planning & Production

Projects

Skills

    • Project Management
    • Client Services
    • Marketing Communications
    • Digital Strategy
    • Media Planning
    • Brand/Product Marketing
    • Customer Relationship Management
    • Marketing Automation
    • Content Creation