Director, Digital Marketing
- Head of the digital marketing team, managing a team of 6-8 team members focused on fostering innovation and collaboration across channels while enhancing our current digital marketing strategies.
- Successfully orchestrated the deployment of Salesforce Marketing Cloud, conducted the customer onboarding journey conversion, and established an in-house e-mail marketing team, resulting in over $1MM in agency cost savings.
- Built and refined a blueprint for the various MarTech platforms, Salesforce, and core customer data streams allowing for more sophisticated and personalized marketing efforts.
- Pioneered the first ABM campaign using Demand Base to generate leads for the community and wholesale banking teams.
- Enhanced tracking, tagging, and reporting of cross-channel performance, providing a more comprehensive analytical view of digital marketing efforts.