John Dedeke

Digital Creative Director and Content Strategist

St. Louis, Missouri

I tell stories and make the internet better.

Work Experience

  • Missouri Botanical Garden

    Digital Media Editor|Jul, 2011Current

    Advancing the mission and reach of beloved St. Louis cultural attraction and world leader in science, conservation, and sustainability through innovative online communication.

    • Maintaining growth and engagement for digital audience of more than 350,000 followers through social media and email marketing
    • Cultivating awareness and support for the Garden's international work through online content creation and curation, reaching more than 1.5 million visitors annually
    • Broadening internal capabilities and collaboration through service on Senior Marketing Committee, Content Development Team, Accessibility Awareness Committee
    • Establishing a foundation for organization-wide advancement through leadership role on rebranding initiative
  • Elsevier

    Copywriter|Oct, 2006Jul, 2011

    Simplified complex concepts and increased market share through compelling promotional communications for renowned health/science publisher.

    • Repositioned nursing/health sciences division for modern audiences through comprehensive corporate rebranding across print, digital, and interactive media ​
    • Fostered dedicated customer communities around key product lines through online engagement and personalized digital communication
    • Retained adoption and cultivated leads through strategic, award-winning promotional campaigns for more than 20 diverse healthcare education markets
  • Elsevier

    Associate Developmental Editor|Apr, 2005Oct, 2006

    Ensured timely publication of multi-million-dollar-revenue products through diligent project management and manuscript development.

    Education

    • Webster University

      Bachelor of Arts - Communications/Journalism|Aug, 1998May, 2002