I conceptualized and developed a custom, proprietary, real estate management, marketing, and communication platform to capture user information, track online actions, assign leads to agents, and completely manage the real estate transaction from the first click to the closing table.
The platform would generate an intuitive lead profile based on the online activity of each user, which was then used to assist the client in their home search and purchasing process. The platform would track all
communication, and allow the broker to oversee the status and progression of each transaction as it developed. The data collected would generate dynamic marketing materials and reports indicating specific market conditions, which would then be used to help home sellers market their homes to prospective, qualified home buyers – which at that time, was a completely revolutionary idea. This creative, intelligent use of data is now the foundation of most real estate marketing software.
I was responsible for the management of a tri-state portal site, and introduced numerous new revenue streams through affiliate marketing, site traffic generation, co-branded shopping solutions, opt-in email marketing, and strategic Web partnerships.
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