Jon Berry

Director of Technology

Since 1995, I have been building a career in Online Marketing, Web Development, Hosting, Network Administration and Consulting. I have designed, programmed, and managed Web properties from local business sites to large online portals and communities. I have designed and created proprietary content management systems, software as a service (SaaS) Web applications, and other custom tools for Fortune 500 companies. I helped to pioneer the creative and strategic use of auxiliary and byproduct data for marketing, sales, analytics and other purposes, specifically in the Real Estate Marketing industry. Currently I am working to help my clients embrace the latest changes in Online Marketing, Social Media, and Community Management, along with the new standards that these tools have created in the art of Customer Service.

Work Experience

  • Lakefront Media, Inc.

    Web Developer / Systems Administrator|May, 2003Current

    • Conceptualize, design, and create dynamic Web applications, websites, and tools
    • Advise and consult with clients to create excitement for new projects, and explain Web application capabilities, marketing techniques, and other uses of modern technology
    • Assist sales representatives with proposal time estimates and internal resource planning
    • Create detailed technical specification documents, including goals, milestones, and duties
    • Manage internal and co-located Windows/Linux servers
    • Supervise and direct internal and outsourced staff
    • Determine companywide programming standards and procedures
  • James Marsden Real Estate, LTD

    Marketing / IT Director|Oct, 2001May, 2003

    I conceptualized and developed a custom, proprietary, real estate management, marketing, and communication platform to capture user information, track online actions, assign leads to agents, and completely manage the real estate transaction from the first click to the closing table. The platform would generate an intuitive lead profile based on the online activity of each user, which was then used to assist the client in their home search and purchasing process. The platform would track all communication, and allow the broker to oversee the status and progression of each transaction as it developed. The data collected would generate dynamic marketing materials and reports indicating specific market conditions, which would then be used to help home sellers market their homes to prospective, qualified home buyers – which at that time, was a completely revolutionary idea. This creative, intelligent use of data is now the foundation of most real estate marketing software.

    • Centristic, Inc.

      Web Strategist / Marketing Director|Oct, 2000Oct, 2001

      • Create and manage all company websites
      • Plan, establish, and grow Web hosting business services
      • Create marketing material for all company services
      • Manage and supervise all design and development personnel
      • Consult with clients regarding Web strategies and marketing opportunities
    • WVT Communications

      Marketing Support Specialist|Oct, 1995Oct, 2000

      I was responsible for the management of a tri-state portal site, and introduced numerous new revenue streams through affiliate marketing, site traffic generation, co-branded shopping solutions, opt-in email marketing, and strategic Web partnerships.

      • Develop, maintain, and monitor all company websites
      • Monitor revenue generated by web sites and set revenue goals
      • Inform and educate the community about company services, achievements, and plans
      • Prepare and monitor news releases, ads, and related materials Web, print, radio, and television
      • Create multimedia and video presentations to market company services
    • WVT Communications

      Informations Systems Network Specialist|Oct, 1995Oct, 2000

      • Troubleshoot, isolate and diagnose network problems
      • Upgrade and install network hardware and software components
      • Monitor network performance and make recommendations for improvements
      • Provide second-level technical support assistance for help desk personnel
      • Develop and produce customer software media

    Education

    • William Paterson University

      Computer Science|Aug, 1994May, 1995

    • Data-Tech Institute

      Certificate

      Certified: Hands-On UNIX Certified: Building a Web Server

    • Learning Tree International

      Oracle DBA Certified Professional

      Certified: Relational Databases: Design, Tools and Techniques Certified: Oracle: A Comprehensive Hands-On Introduction Certified: Oracle Database Administration: Hands-On