Rouzbeh Sarrafieh

Digital Designer, Developer & Manager
Los Angeles, CA
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http://rouzbeh.net
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rouzbeh.sarrafieh@gmail.com
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(310) 916-3482
R
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Work Experience

Freelance Web Designer and Developer

Freelancer
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Aug, 2010 - Current
  • Create hand coded websites from concept to completion including information architecture, wire-framing, design and front-end development using HTML, CSS, jQuery, Photoshop and Illustrator
  • Manage development projects from scoping to executing development, including any troubleshooting to keep client deliverables on strict deadlines
  • Liaison between clients, design departments and marketing departments setting company standards for web and email capabilities while researching latest trends in development, design and user experience
  • Technical troubleshooting and advisement of code for clients, agencies, and departments during any given stage of the release schedule of products
  • Managed project schedule and deployment to ensure the concurrent release of product and site for various digital products
  • Please inquire for a list of clients and projects

Musicians Institute

Designer / Project Manager
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Sep, 2013 - Nov, 2014
  • Create print collateral for the marketing and internal departments from flyers, promotional materials, brochures, catalogues to unique out of the box assets
  • Transferred entire site to a new hosting company (Digital Ocean) and configured the entire LAMP stack for the Wordpress install over from previous hosting provider
  • Manage the development of mi.edu architecture within the CMS alongside 3rd party/in house developers
  • Implement entire new email marketing system using Mailchimp from list migration to producing email templates and web banner advertisements to promote campus wide initiatives
  • Create and decide on graphics, layout and typographic choices for the mi.edu website and consumer facing advertising, presentation and proposal materials, product packaging, catalogs, trade show graphics etc...

Experian CheetahMail

Front End Developer
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Feb, 2012 - Sep, 2013
  • Create responsive websites and emails from scratch using best practices for optimized cross browser experience
  • Manage development projects from scoping to executing development, including any troubleshooting to keep client deliverables on strict deadlines
  • Liaison between designers, marketing department and clients setting company standards for web and email capabilities while researching latest trends in development, design and user experience.
  • Technical troubleshooting and advisement of code for clients, agencies, and departments during any given stage of the release schedule of products

Universal Music Group

Promotional Content Coordinator
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Apr, 2008 - Oct, 2010
  • Produce custom digital marketing emails and materials using Photoshop, Illustrator and HTML
  • Increased fulfillment of digital promotional product across all Universal owned labels by 113% while developing client/label relationships to support UMG initiatives to reduce costs
  • Manage digital release assets, tracking, and data reports, create on demand release activity reports for content owners and update daily digital list activity reports
  • Assemble departmental collateral, presentations, and budget reports to be presented at weekly meetings
  • Create marketing materials such as posters, flyers, web banners and emails using Photoshop and Illustrator.
  • Formulate ideas to increase marketability and acquire wider audiences for current and upcoming artists.
  • Evaluation and optimization of market options using current analysis of market size, share, and cost efficiency.

Education

School of Visual Arts

Design and Development
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2013 - 2013

HTML/5 and Javascript // Visual Language // Color Theory // Information Architecture and Design // Interaction Design

NYU

Web Development
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2012 - 2012

Took classes that explain best practices for current coding techniques in HTML/CSS and JavaScript.

New Horizons Computer Learning Center

Certificate Adobe Certified Web Specialist
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2011 - 2011

Learned entire Adobe Suite of products related to Web Design & Development.

California State University-Fullerton

Bachelor of Arts Communications
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2005 - 2007

Major (Advertising)

Projects

Musicians Institute

Designer/Developer/Project Manager
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Sep, 2013 - Nov, 2014

Designed, Developed and Managed all updates, graphics and maintenance for the site

Skills

  • Front End Development & Architecture
  • Web Design
  • Email & Digital Marketing
  • UX & UI Design
  • CMS
  • Digital Strategy
  • Google Analytics
  • A/B Testing