Abdullah Radwan

Advertising Account Executive
21 Whitaker Place, Grafton, Auckland City 1010, New Zealand



"He never Failed to deliver on deadlines and was always eager to go the extra mile." * " I could easily rely on his quick understanding of the entire business and his attentiveness to details." * "Abdullah's sense of criticism and pro-activeness demonstrated his outstanding sense of maturity in both the personal and professional milieus."

Work Experience

MindField Digital

Digital Sales Executive (Temp. Role)

Feb, 2017 - Sep, 2017

Key Industries: Education, Retail, Automotive, FMCG

  • Established initial customer contact with C-level executives to generate leads through visits and cold calls
  • Negotiated budgets and variations in prices and specifications
  • Liaised with execution teams to ensure product delivery
  • Designed innovative user-friendly Sitemaps For various clientele industries
  • Prepared a “Manager's Intro to SEO” presentation as part of an educational digital course


Account Executive Intern

Oct, 2016 - Nov, 2016

Key Industries: Banking, Retail, FMCG, Telecom

  • Reviewed the corporate strategy for key telecommunication companies worldwide
  • Proposed a detailed corporate partnership, social media contest, and a digital Christmas campaign for the top local electronic retail store
  • Establish a full competitive analysis comparing services, products, and bundles of the top two local telecom companies
  • Formulated questionnaires, recorded client interviews and employed the findings into briefs


Account Executive Intern

Aug, 2016 - Sep, 2016

Key Industries: Cosmetics, Household

  • Monitored work progress across all departments
  • Researched and reported competitors’ market profile and digital presence
  • Generated new communication and engagement ideas for clients' campaigns
  • Formulated a digital media strategy pitch for a client to support their brand image

Independent Mobile Game Developer


Nov, 2013 - Jul, 2016

Developed and managed multiple mobile games from concept to finished product.

  • Researched market trends, consumer base, and industry landscape
  • Mapped all game mechanics, level design, and user journeys
  • Established monetization strategies to optimize game revenues
  • Defined KPIs and dashboards to evaluate overall game performances
  • Headhunted and hired overseas talent on a per project bases


Auckland University of Technology (AUT)

Postgraduate Diploma in Communication Studies

Jul, 2019 - Current

Notre Dame University (NDU)

BA Advertising & Marketing

Sep, 2009 - Sep, 2013


  • MS Suit
  • Adobe Photoshop
  • SEO
  • SEM
  • MAC OS
  • Social Media
  • Data Analysis
  • Sitemaps
  • Project Management
  • Sales
  • Digital Strategy
  • Market Research
  • Creative Strategy
  • Account Management
  • Microsoft Office
  • Microsoft Word
  • Microsoft Excel
  • Leadership
  • Teamwork
  • Team Leadership
  • Team Management
  • Strategy
  • Business Strategy
  • Mobile Games
  • UI
  • UX
  • Games Design
  • ASO
  • CRM
  • Mobile Applications
  • Creative Problem Solving
  • Creative Agency
  • Customer Experience
  • Advertising
  • Communication
  • Retail Sales
  • Briefs
  • Customer Experience