Orchestrated the IT firm's design evangelism strategy roadmap, aligning with the firm’s vision and goals; grew brand recognition by 50% and generated 100+ leads via design events and webinars.
Represented the company's brand at international design conferences, organizing and leading workshops on design thinking that inspired 150+ attendees from diverse backgrounds.
Produced and disseminated 15+ leadership articles on industry trends and design best practices to 10k+ subscribers; drove a 40% improvement in website traffic and a 25% boost in lead generation.
Facilitated 1:1 coaching sessions with 15+ junior designers to enhance user-centered design skills, resulting in a 100% positive impact from team members and a 40% increase in junior designer retention rate.
Guided a design ops strategy that streamlined design processes and collaboration across teams, dropping design cycle time by 35% and growing design quality by 40%.
Collaborated with product and engineering teams to establish design and development roadmap; ensured continuous feedback and alignment between design and development phases, reduced design and development time by 30%.
Defined weekly design reviews with cross-functional teams and provided in-depth feedback on design quality and adherence to design principles, with product usability up by 23% and customer satisfaction by 38%.
Authored and managed UX design documentation, including wireframes, prototypes, interaction models, and design guidelines.
Conducted user research through surveys, heat maps, and A/B testing, improving user engagement by 50% and a drop in bounce rates by 25% with the innovation lab products.
Guided product launch for an AI anomaly payroll detection system for the internal accounting team that improved the detection of errors by 60%. Leading to B2B white-label solutions for resale opportunities.
Supervised a team of junior designers/developers to launch an analytics-focused career-tracking mobile app for the platform audience. Improving customer success of job placement by 35%.
Introduced the latest trends and best practices in UX design, technology, and industry standards to drive product strategy, innovation and enhance the user experience.
Initiated a comprehensive UX strategy by drawing website traffic by 45% and reducing bounce rate by 20%; aligned design changes with customer feedback from 20+ user research sessions.
Designed and executed mobile app usability testing using metrics, including task completion rate and user satisfaction rating; identified and resolved 50+ usability issues and increased user retention by 15%.
Analyzed user behavior data and feedback via heatmaps, surveys, and interviews; used insights to optimize seven essential user journeys, lowering drop-off rates by 25%.
Served as a ‘friend of the court,’ providing expert opinions of design procedures and best practices when onboarding a new client. This case involves whether applying a public accommodation law to compel an artist to speak or stay silent violates the free speech clause of the First Amendment.