Rouzbeh Sarrafieh

Digital Designer, Developer & Manager

Los Angeles, CA

Work Experience

  • Freelance Web Designer and Developer

    Freelancer|Aug, 2010Current

    • Create hand coded websites from concept to completion including information architecture, wire-framing, design and front-end development using HTML, CSS, jQuery, Photoshop and Illustrator
    • Manage development projects from scoping to executing development, including any troubleshooting to keep client deliverables on strict deadlines
    • Liaison between clients, design departments and marketing departments setting company standards for web and email capabilities while researching latest trends in development, design and user experience
    • Technical troubleshooting and advisement of code for clients, agencies, and departments during any given stage of the release schedule of products
    • Managed project schedule and deployment to ensure the concurrent release of product and site for various digital products
    • Please inquire for a list of clients and projects
  • Musicians Institute

    Designer / Project Manager|Sep, 2013Nov, 2014

    • Create print collateral for the marketing and internal departments from flyers, promotional materials, brochures, catalogues to unique out of the box assets
    • Transferred entire site to a new hosting company (Digital Ocean) and configured the entire LAMP stack for the Wordpress install over from previous hosting provider
    • Manage the development of mi.edu architecture within the CMS alongside 3rd party/in house developers
    • Implement entire new email marketing system using Mailchimp from list migration to producing email templates and web banner advertisements to promote campus wide initiatives
    • Create and decide on graphics, layout and typographic choices for the mi.edu website and consumer facing advertising, presentation and proposal materials, product packaging, catalogs, trade show graphics etc...
  • Experian CheetahMail

    Front End Developer|Feb, 2012Sep, 2013

    • Create responsive websites and emails from scratch using best practices for optimized cross browser experience
    • Manage development projects from scoping to executing development, including any troubleshooting to keep client deliverables on strict deadlines
    • Liaison between designers, marketing department and clients setting company standards for web and email capabilities while researching latest trends in development, design and user experience.
    • Technical troubleshooting and advisement of code for clients, agencies, and departments during any given stage of the release schedule of products
  • Universal Music Group

    Promotional Content Coordinator|Apr, 2008Oct, 2010

    • Produce custom digital marketing emails and materials using Photoshop, Illustrator and HTML
    • Increased fulfillment of digital promotional product across all Universal owned labels by 113% while developing client/label relationships to support UMG initiatives to reduce costs
    • Manage digital release assets, tracking, and data reports, create on demand release activity reports for content owners and update daily digital list activity reports
    • Assemble departmental collateral, presentations, and budget reports to be presented at weekly meetings
    • Create marketing materials such as posters, flyers, web banners and emails using Photoshop and Illustrator.
    • Formulate ideas to increase marketability and acquire wider audiences for current and upcoming artists.
    • Evaluation and optimization of market options using current analysis of market size, share, and cost efficiency.

Education

  • School of Visual Arts

    Design and Development|20132013

    HTML/5 and Javascript // Visual Language // Color Theory // Information Architecture and Design // Interaction Design

  • NYU

    Web Development|20122012

    Took classes that explain best practices for current coding techniques in HTML/CSS and JavaScript.

  • New Horizons Computer Learning Center

    Certificate - Adobe Certified Web Specialist|20112011

    Learned entire Adobe Suite of products related to Web Design & Development.

  • California State University-Fullerton

    Bachelor of Arts - Communications|20052007

    Major (Advertising)

Projects

  • Musicians Institute

    Designer/Developer/Project Manager|Sep, 2013Nov, 2014

    Designed, Developed and Managed all updates, graphics and maintenance for the site

Skills

    • Front End Development & Architecture
    • Web Design
    • Email & Digital Marketing
    • UX & UI Design
    • CMS
    • Digital Strategy
    • Google Analytics
    • A/B Testing