Assistant Manager, Addressable Media at General Motors

Assistant Manager, Addressable Media

Remote – United States

Job Description

This is a remote position, the selected candidate can reside and perform the work from anywhere within the United States.

The Assistant Manager, Addressable Media performs a key role in maintaining GM’s position as a global leader in the media and marketing landscape. The selected candidate will lead the continued evolution of GM’s people-based media approach focused on reaching consumers with the highest propensity to purchase one of our brand’s vehicles. This person will work closely with internal data and Martech platform teams to ensure the right foundational capabilities are in place to enable this approach. The right candidate will also work with internal and external teams to implement new and emerging targeted, addressable creative capabilities. The selected candidate for this high-profile role will also work closely with key media vendors, as well as industry trade groups and associations like the ANA and WFA, to drive the future evolution of addressability and targeting for all advertisers.

A successful candidate would have strong communication skills, a data-driven approach to developing media strategy, a firm understanding of the media and creative landscapes (digital experience preferred), and an ability to provide concise feedback and organized direction to a diverse set of internal stakeholders and external agency and vendor partners.

Role Responsibilities:

• Day-to-day media lead for GM’s people-based marketing approach
• Support the adoption of data-driven, people-based marketing across the organization
• Develop and manage internal roadmap to enable test and learn opportunities and scale best practices
• Work very closely with internal martech platform and analytics teams to GM’s people-based marketing activation and measurement capabilities
• Manage people-based data budget across brands
• Work with external vendors, partners, and industry groups to drive growth of the addressably-targeted media ecosystem
• Lead testing and expansion of targeted creative formats in new channels and tactics (ie. Addressable TV)
• Develop and manage dynamic creative infrastructure and testing roadmap
• Coordinate related Media Operations projects with local market teams and agencies
• Assist team in staying current across key industry topics in media and technology
• Support other core digital media operations activities such as digital ad quality as needed
• Collaborate across projects with multiple internal teams such as Privacy, Analytics, Legal, Purchasing, etc.

Role Qualifications

• Bachelor’s degree in marketing, business, or closely related areas
• 5+ years of experience in digital paid media; agency and/or automotive experience
• Experience with digital creative strategy and/or operations preferred
• Ability to build strong relationships
• Ability to track and manage complex initiatives requiring the input of multiple stakeholders
• Ability to listen to and understand the needs of internal/external stakeholders and in turn develop thoughtful solutions
• Desire to remain current in the media space through ongoing education and skill development
• Strong presentation skills, including written and oral communications
• Ability to analyze and solve complex problems
• Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal
• Ability to effectively communicate with global partners as needed and be sensitive to local cultures / insights
• Ability to work in a fast-paced environment while remaining graceful under pressure
• Proactive self-starter who can work well both independently and as part of a team
• Can-do attitude in the face of complex / unclear situations
• Ability to build strong relationships with internal and external stakeholders at all levels
• Skilled in the use of Microsoft Word, PowerPoint, and Excel

Additional Job Description

• Compensation: The median level of salary compensation for this role is $122,673.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts .

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

• The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity StatementsThe policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual’s age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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About Us

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.