Director of Marketing at Thrive Academy

POSITION: Director of Marketing

COMPANY: Thrive Academy

REPORTING TO: DOO, Tim Winner 

STATUS: FT employee

LOCATION: Remote, prefer US based, must be able to work PST hours. 

START DATE: March 2021

APPLICATIONS ACCEPTED THROUGH: March 11, 2021

ABOUT THE DIRECTOR OF MARKETING POSITION

Thrive Academy helps coaches and holistic practitioners fulfill their life’s purpose and share their gifts with the world while earning $10,000+ months. We lead with heart, authenticity and integrity and value the energy of possibility. 

Thrive is looking to bring on a Director of Marketing who can be a true strategic partner. The Director of Marketing who joins our team will be a strong leader who can drive results from their team (marketing + sales/enrollment),  geeks out on all things numbers and manages, analyzes and improves campaigns + launches.  This position requires a strong understanding of the online digital marketing model.  The role will report directly to the Director of Operations and also work closely with the CEO on strategy.

This is a strategic, leadership, and management level role, therefore, the candidate must be connected to the mission and values of our company.

This is a full time employee position. The selected candidate should be able to work PST hours and occasional evenings/weekends during our events (roughly 10) throughout the year.

YOU’RE PERFECT FOR THRIVE ACADEMY IF…

• You have strong digital marketing management experience.
• You geek out on data and metrics; improving our reporting, defining what’s broken and the ability to make decisions based on numbers.
• You can turn data into visually appealing charts. 
• You are a natural leader and driver.
• You are a life-long learner; watching videos and taking notes so you can deeply understand what we are doing and contribute to the strategy. 
• You are detail oriented and have strong proofreading skills.
• You understand the psychology of copywriting; copywriting skills are a strong plus.
• You are able to think high-level and have confident conversations with a CEO by offering counterpoints re strategy and planning. 
• You have a proven history of driving results in marketing and sales teams.
• You can improve evergreen email campaigns by looking at key metrics.
• You have brand management experience and can ensure branding consistency across all platforms, media, and products.
• You can think critically and have the foresight to see how much we can take on knowing our current workload and team bandwidth.
• You approach each day with a sense of urgency and purpose.
• You are able to prioritize multiple projects under pressure.
• You have demonstrated the ability to mentor, coach and provide direction to a team of employees.
• You are a lover of people and bring a high vibe.
• You are a light-hearted person who feels life should be fun and fulfilling. 
• You take pride in your ideas and your work and enjoy giving it your all.
• You work hard and like challenges. 
• You are content in your life and excited about what the future holds.
• You can hold people to a high standard. 
• You approach difficult situations with a positive perspective.
• You are delightful, respectful and kind.
• You have passion and love what you do.
• You are committed and dedicated to the mission, vision, and team you work with.
• You are resourceful, have a “can-do” attitude and enjoy solving problems. 
• You have a great work ethic, mastered time management, and close the loop on every project.
• You are curious and always believe we can figure out a way to do something.
• You take accountability + ownership and truly excel at your roles.
• You can easily navigate through CRMs and digital marketing technology (Infusionsoft).

RESPONSIBILITIES

Marketing Data, Tracking + Testing

• Improve evergreen email campaigns: open rate, click through rate, subject line split testing, etc.

• Improve key metrics: Enrollment, program, summit and partner summit sign ups, subscribers, analyze show up campaign (understand where everyone came from and what percentage of these people showed up) 

• Turn data + reporting into visual graphs

Strategic Guidance + Leadership

• Lead and manage marketing team members throughout ongoing funnel marketing efforts, programs, evergreen funnels and launches.
• Work closely with our enrollment/sales team to ensure they are hitting their KPIs.
• Oversee our events;  bringing strategy and being the “cheerleader” and support to maximize sales during the event. 
• Work with our contracted agencies (content, ads) to approve and tweak to ensure stronger conversions, accuracy and that we are always on brand.
• Review collateral to ensure details are correct, graphics are spot on and it’s free of errors before CEO reviews.
• Work with the CEO to analyze our opts in, funnels, launches and challenges and identify how we can improve based on our data. 
• Contribute to new partnership development.
• Management of departmental objectives.
• Track KPI’s + KPA’s and measure them against team performance. 
• Assist in overall strategy, ideation, and improvements to our campaigns, programs and events.

Project Management

• Translate marketing objectives into clear, creative project plans.
• Create and manage marketing project plans in Teamwork to execute campaigns with careful attention to detail and on time delivery.
• Create systems and processes and lead the team to utilize these new systems. 
• Track project status and provide detailed but succinct updates to the founders.
• Improve on current systems.
• Build out new SOPs and ensure current SOPs are up to date and checked.

ABOUT JESSE + SHARLA

Jesse and Sharla are known as the “#1 Source for turning Coaches and Holistic Practitioners into 6-Figure Transformational Leaders.” They believe that when coaches and holistic practitioners work with more clients, the world becomes a better place.

People from all over the world have come to their events to learn the practical skills and templates to attract more clients and have their first $10,000-month, and what they find they love most are the deeply transformational experiences that help them create a thriving private practice or step into Transformational Leadership.

Thrive Academy is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive community that honors the experiences of Black, Indigenous, Latinx, Asian and other People of Color, and other marginalized identities.

Thrives values:

• Possibility consciousness 
• Refinement
• Everyone wins
• Full engagement

Insights about Sharla:

Myers Briggs: ESFP

Kolbe: 3-3-10-3

StrengthsFinders: Activator, Futuristic, Communication, Relator, Significance

DISC: DI

Enneagram: 3w2

Human Design: Manifesting Generator

Insights about Jesse:

Enneagram: 6

Human Design: Projector 

Kolbe: 8 on quickstart

APPLY at this link by March 11th: https://theopsauthority.typeform.com/to/DL5izU4u