Russel Hempel

• Plan and execute weekly services, coordinating speaker, music, and audio/visual elements.
• Oversee all marketing and visual design, and environmental design for campus.
• Maintenance and purchase of sound equipment, lighting, and computer/network items.
• Coordinate teams for audio/visual, events, and special projects.

• Founded company in 2002 and committed to help small businesses succeed. Create print collateral and corporate ID such as logos, stationary, advertising content, and catalogs. Design and develop websites.
• Manage creative process from conceptualization and execution through production. Projects have varied from a website for a music band to a catalog and marketing material for a high-end barbecue grill manufacturer.
• Outline necessary procedures to create intended design. Advise clients on advertising strategies and campaigns to reach target markets.

• Deployed CRM across multiple global locations resulting in enhanced partner funding, and leading TechShop to launch three new global locations.
• Conducted complete redesign and coding of proprietary member access and control including requirement building, vendor sourcing, and negotiations.
• Direct team across design, features, content creation, and hosting/server to develop a new customer-facing website for international locations.
• Prepare strategic plans, manage budgets, resolve issues, and keep track of projects’ status at all times.
• Source contractors and cultivate relationships, formulate design and function decisions, translate ideas into product concepts, set deadlines, and manage estimates.

• Collaborated with Product Development team to create a new product for iOS and Android platforms.
• Boosted customer base by 300%+ and placed Freshtxt in a position of market leadership through intensive marketing campaigns.
• Negotiated directly with Caesar’s Palace casino and successfully established a kiosk-based flagship outlet.

• Introduced and built a text-messaging platform for restaurants as a first-ever and highly successful product aimed at enhancing productivity, optimizing profits, and improving service.
• Developed simple and intuitive UX in close coordination with restaurateurs, touted by one restaurant manager as “The best thing since beer on tap” and “revolutionary” by the Training Director of a large chain.
• Negotiated advertising and media buys. Created marketing collateral and tradeshow displays.
• Negotiated acquisition of Freshtxt to fortune 1000 company.

• Designed and developed advertising and collateral materials for a large manufacturing company.
• Strategized and implemented design direction and served as primary contact for clients to assist in comprehending the process.

Marketing and design for non-profit organization fighting sex trafficking in California and the USA