Stephane Recouvreur

Product Manager / Marketer

Sydney, NSW

Marketing Manager with a law background, experienced in planning, organising and executing end-to-end marketing campaigns with strong technical skills in digital advertisement, marketing automation and web design, as well as managing staff and external agencies. Worked in the education, service and manufacturing industries, for a wide range of businesses, from startups and SMEs to large organisations. Thrive at building strong and impactful marketing campaigns, delivering brand recognition, customer satisfaction and revenue increase for the business.

Work Experience

  • Fuji Xerox DMS

    Product Manager - Marketing Insights|May, 2017Current

    Responsible for building the entire marketing solution architecture to sell to corporations for the Australian and Asia-Pacific market.

    • Designed and implemented an email tracking solution rolled to all top-tier clients, giving greater visibility on open-rate, clickthrough and customers’ behaviour.
    • Designed prototype solutions for clients such as Westpac and Vodafone
    • Managed developers to build ad hoc solutions for clients
  • ModularWalls

    Marketing Manager|Apr, 2016May, 2017

    Responsible for all marketing initiatives of the business ($10m revenue) i the B2B and B2C markets, managing one staff and multiple agencies and contributors.

    • Increased the amount of leads to the business by 100% in less than 6 months
    • Lead offline (magazines, tradeshows and emails) and online (Adwords, AdRoll etc) campaigns
    • Designed and implemented email automation campaigns using Eloqua and Active Campaign, increasing recurring website visits from prospects
    • Performed SEO optimisation, website migration and content marketing strategies targeting long-tail keywords and “skyscraper” technique along an aggressive backlink strategy
    • Designed the new website and the prototype for an internal IOS/Android app to serve our trade partners, managing two teams of developers for the technical implementation
    • Undertook critical aspects of a company-wide rebranding, working closely alongside a branding agency and stakeholders
    • CRM management using Salesforce
    • Improved the customer journey flow, with an emphasis on customer interactions (Intercom, Facebook Messenger), simplified processes and overall satisfaction
  • Buena Onda

    Digital Marketer|Apr, 2015Apr, 2016

    In charge of rapid prototyping and testing of various business ideas for investors.

    • Created highly-convertible landing pages and effective PPC campaigns (Facebook, Adwords, Reddit), validating hypotheses about possible market gaps and opportunities
    • Undertook marketing consulting for various clients and partners, developing automatic workflows for their businesses
  • The Entourage

    Digital Marketing Coordinator|Apr, 2014Apr, 2015

    Responsible for all lead acquisitions of the business.

    • Promoted different entrepreneurship courses and events through digital advertisement (Facebook, Twitter, Adwords)
    • Regularly managed six-figure monthly budgets and dealt with more than 100,000 email subscribers
    • Used email automation systems (OAP - Ontraport) to nurture leads
  • Winemakerschoice / Winesale

    Marketing Coordinator|Aug, 2012Apr, 2014

    Managed an eCommerce website and lead email marketing campaigns for 80,000 subscribers.

    • Performed email marketing tasks using Exact Target, developing strong copywriting skills
    • Website optimisation using A/B test tools (Optimizely) and website management using CMS (eCorner)
    • Undertook performance analytics using Google Analytics and design tasks using Photoshop

Education

  • University of Wollongong

    Master of International Business - Business|Nov, 2011

  • University College of Cork

    Master I Business Law / Common Law Diploma - Law|Jun, 2010

  • Université Lyon III

    Double Degree Law / Foreign Languages - Law|Jun, 2009

Projects

  • Flaunter / constructionassist.nsw.gov.au

    Marketing Freelancer|Sep, 2016Current

    Freelancing for an Australian outsourcing company supporting government initiatives (constructionassist.gov.au / NSW Parks), produced a working prototype website on tight deadline and provide marketing and technical support. Undertake fortnightly marketing meeting with Flaunter, a venture-backed startup, to help them unlock their marketing and growth potential.

Skills

    • Digital advertisement - Facebook, Twitter, Adwords, Reddit, Perfect Audience, AdRoll, Bing
    • Email Marketing / Automation - ActiveCampaign, Eloqua, OAP, Ontraport, Pardot / Salesforce, Infusionsoft, Mailchimp, Exact Target, Campaign Master
    • Automation - Zapier, PieSync
    • Website Optimisation - Optimizely
    • Analytics - Google Analytics, Inspectlet
    • SEO - SEMRush, SERPs, Yoast SEO
    • Digital acquisition - Hellobar, Survicate
    • CMS - Wordpress, eCorner, Joomla, SilverStripe...
    • Front end - HTML, CSS, Bootsprap, Javascript, Jquery
    • Design - Photoshop, Pixelmator
    • Prototyping - proto.io, moqups
    • Social - Edgar, Autopin, Intercom
    • Product Management - Jira, Trello