Product Manager / Marketer
Responsible for building the entire marketing solution architecture to sell to corporations for the Australian and Asia-Pacific market.
Responsible for all marketing initiatives, I doubled the amount of leads for the business in less than 3 months by designing aggressive Facebook ad campaigns linked to effective landing pages. Additionally, I lead various offline (magazines, tradeshows and emails) and online (Adwords, AdRoll...) campaigns, implementing and using ActiveCampaign for lead acquisition and email automation. I also notably designed the new website as well as designed the prototype for a ModularWalls app dedicated to serve our trade partners using proto.io. I currently manage one on-site staff (graphic designer / marketing assistant), various out- sourced staff (writers, developers...) and work closely with various agencies.
In charge of rapid prototyping and testing of various business ideas, creating highly-con- vertible landing pages and effective PPC campaigns (Facebook, Adwords, Reddit). I also did marketing consulting for various clients, and develop automatic workflows for their businesses.
Responsible for all lead acquisitions of the business, I promoted different courses and events through digital advertisement (Facebook, Twitter, Adwords), email automation (OAP - Ontraport), and website optimisation (Optimizely). I regularly managed 6-figure monthly budgets, and dealt with over 100,000 email subscribers.
Performing online marketing tasks such as email marketing (Exact Target), copywriting, data analysis (Google Analytics), marketing visuals creation using Photoshop, Adwords (...) as well as website updates and optimisations (A/B test - Optimizely), using various CMS systems such as eCorner.
Responsible for the growth of the company, I was in charge of all marketing aspects of the business: using email automation (Infusionsoft), advertising platforms (Facebook), content creation for SEO (overlooking the blog of the business) and building relations with relevant partners for events and competitions.
Assisting the Innovation and Commercial Research Department (ICR) with the iAccelerate initiative with a focus on marketing, communication and event management. My respon- sibilities included looking after our digital presence such as websites and social media accounts, engaging and attracting UOW students, staff and the Illawarra community to explore entrepreneurial pathways to achieve their aspirations.
Freelancing for an Australian outsourcing company supporting government initiatives, I produced a working prototype website on tight deadline and provide marketing and tech- nical support.
I ran a successful campaign on Kickstarter (raising $35,000 in 30 days) to teach electron- ics online (electronic kit + online lesson), managing 3 staff to help me with various aspects of the business, such as an engineer, designer and business manager.
This book aimed to encourage kids to start their own business. It received local press and radio coverage, inspiring the Wollongong Enactus Association to start a Lemonade Stand Competition with local schools.