Stephane Recouvreur

Product Manager / Marketer

Sydney, NSW

Product manager and marketer with strong technical skills and experience working for startups, small businesses, universities and large corporations. Thrive at developing, executing and managing marketing campaigns that deeply impact the result of the business.

Work Experience

  • Fuji Xerox DMS

    Product Manager - Marketing Insights|May, 2017Current

    Responsible for building the entire marketing solution architecture to sell to corporations for the Australian and Asia-Pacific market.

    • Designed an email tracking solution rolled to top-tier clients
    • Designed prototype solutions for clients such as Westpac and Vodafone
    • Sourced IT solutions for specific internal needs
    • Managed developers to build ad hoc solutions for clients
  • ModularWalls

    Marketing Manager|Apr, 2016May, 2017

    Responsible for all marketing initiatives of the business.

    • Doubled the amount of leads for the business
    • Lead various offline (magazines, tradeshows and emails) and online (Adwords, AdRoll etc) campaigns
    • Designed and implemented email automation campaigns using Eloqua and Active Campaign
    • Designed the new website and the prototype for an internal IOS/Android app dedicated to serve our trade partners
    • Managed one on-site staff (graphic designer/marketing assistant), various contributors ( such as writers and developers) and worked closely with various agencies
  • Buena Onda

    Digital Marketer|Sep, 2015Mar, 2016

    In charge of rapid prototyping and testing of various business ideas for investors.

    • Created highly-convertible landing pages and effective PPC campaigns (Facebook, Adwords, Reddit)
    • Undertook marketing consulting for various clients and developed automatic workflows for their businesses
  • The Entourage

    Digital Marketing Coordinator|Apr, 2015Sep, 2015

    Responsible for all lead acquisitions of the business

    • Promoted different courses and events through digital advertisement (Facebook, Twitter, Adwords)
    • Used email automation systems (OAP - Ontraport)
    • Conversion optimisation (Optimizely)
    • Regularly managed six-figure monthly budgets and dealt with more than 100,000 email subscribers
  • Winemakerschoice / Winesale

    Marketing Coordinator|Aug, 2014Apr, 2015

    Managed an eCommerce website and lead email marketing campaigns.

    • Performed email marketing tasks using Exact Target, developing strong copywriting skills
    • Website optimisation using A/B tests tools (Optimizely)
    • Website management using various CMS (eCorner)
    • Performance analytics using Google Analytics
    • Design tasks using Photoshop
  • Kent & Lime

    Marketing Coordinator|Aug, 2013Mar, 2014

    Responsible for growing the brand awareness of the company.

    • Customer and email campaign management using Infusionsoft
    • Online advertising using Facebook
    • Content creation for SEO purposes (blog)
    • Relationship-building with relevant partners for events and competitions
  • University of Wollongong / iAccelerate

    Innovation Ecosystem Support Officer|Aug, 2013Apr, 2014

    Assisting the Innovation and Commercial Research Department (ICR) with the iAccelerate initiative with a focus on marketing, communication and event management.

    • Management of the digital presence such as websites and social media accounts
    • Engagement with UOW students, staff and the Illawarra community to explore entrepreneurial pathways to achieve their aspirations

Education

  • University of Wollongong

    Master of International Business - Business|Nov, 2011

  • University College of Cork

    Master I Business Law / Common Law Diploma - Law|Jun, 2010

  • Université Lyon III

    Double Degree Law / Foreign Languages - Law|Jun, 2009

Projects

  • Flaunter / constructionassist.nsw.gov.au

    Marketing Freelancer|Sep, 2016Current

    Freelancing for an Australian outsourcing company supporting government initiatives, I produced a working prototype website on tight deadline and provide marketing and technical support. I also undertake fortnightly marketing meeting with Flaunter to help them unlock their marketing growth potential.

  • Pirates Electronics

    Founder|20142016

    Ran a successful campaign on Kickstarter (raising $35,000 in 30 days) to teach electron- ics online (electronic kit + online lesson), managed three staff to help me with various aspects of the business, such as an engineer, designer and business manager.

  • Lemonade Stand Tips

    Author|20132014

    This book aimed to encourage kids to start their own business. It received local press and radio coverage, inspiring the Wollongong Enactus Association to start a Lemonade Stand Competition with local schools.

Skills

    • Product Management - Jira, Trello
    • Digital advertisement - Facebook, Twitter, Adwords, Reddit, Perfect Audience, AdRoll, Bing
    • Email Marketing / Automation - ActiveCampaign, Eloqua, OAP, Ontraport, Pardot / Salesforce, Infusionsoft, Mailchimp, Exact Target, Campaign Master
    • Automation - Zapier, PieSync
    • Website Optimisation - Optimizely
    • Analytics - Google Analytics, Inspectlet
    • Social - Edgar, Autopin, Intercom
    • Digital acquisition - Hellobar, Survicate
    • CMS - Wordpress, eCorner, Joomla, SilverStripe...
    • Front end - HTML, CSS, Bootsprap, Javascript, Jquery
    • Design - Photoshop, Pixelmator
    • Prototyping - proto.io, moqups