Ty Weaver

Restructured the department globally to improve team performance by moving talent into functional positions. Developed process management procedures and knowledge bases. Improved on-boarding and created learning tracks for continuous improvement for the marketing operations team. Led direct team members locally and remotely across Europe, North America, Russia, and Singapore. Managed and integrated multiple marketing technology platforms and vendors to support a global marketing department. Aligned company-wide marketing initiatives strategically and tactically by aligning siloed regional accounts to global accounts, launching new technology platforms, and implementing reporting for marketing and sales KPIs in a single source of truth platform.

• Scaled and automated all marketing reporting that contributed $15.4 million to the sales pipeline across all marketing channels.
• Improved the integration of CRM, ERP and marketing automation platform through a series of custom objects to create a full view of customer profiles across all business units for 50,000 end-user contacts.
• Transitioned from administrator of marketing technology platforms and trained team members to become experts in the platforms.
• Improved campaign management processes by launching collaboration software.

Directed an end-to-end marketing team generating leads, tracking sales metrics, and ensuring increased global sales. Monitored and strengthened relationships with key stakeholders to improve company revenue. Unveiled and maintained the company website and marketing automation platform. Managed video content development for social channels. Recruited and hired digital marketing team members to increase headcount. Organized more than 60 webinars annually ensuring improved annual metrics and exceeding benchmarks. Created marketing nurture campaigns for services across 12 markets. Developed marketing strategies for bi-directional synchronization with global CRM.

• Launched a global website in six languages that increased monthly unique traffic from an average of 30,000 users to 250,000 users over an 18-month period.
• Introduced and developed custom storage for customer subscription data, offline conference data, and webinar activities.
• Developed nurture campaigns to help product marketers promote products and services across 12 independent market verticals
• Enhanced process documentation and improved training for marketing platforms by developing internal websites and knowledge bases.
• Presented and launched a global automation process using business intelligence tools for campaign reporting.

Managed marketing campaigns using a marketing automation tool and CRM integration for sales of SAAS and desktop applications. Oversaw lifecycle management working collaboratively with the sales team to monitor sales metrics and develop improvements for the marketing and sales funnel. Tracked leads, sales, site visits, and conversions to analyze performance and report to management; updated the marketing campaign, products, processes, and demographics based on results.

• Spearheaded development of all media content including websites, landing pages, emails, white papers, web casts, webinars, online ads, and case studies; oversaw creative processes to increase conversion rates.
• Qualified sales leads and data segmentations guiding the team through the buying cycle on geographical, industry, and business segments.
• Strengthened the customer experience by troubleshooting errors in collaboration with the back-office team during CRM integration.
• Led the strategy and planning of the auto-provisioning process for SaaS trials and purchases, ensuring each trial provisioned was a seamless no-touch experience for users requesting access to the product.

Oversaw marketing and branding while tracking internal and external market data. Used multiple marketing channels to ensure maximum company exposure including social media, trade shows, and website marketing. Developed cross-media campaigns tracking click-through rates, call-to-action strategies, and sales lead conversions.

• Boosted website traffic 200% using social media, improving multimedia content, updating the site menu layout, and using analytics to monitor traffic.
• Skyrocketed Facebook page membership 300%, updated YouTube content, and added LinkedIn company and group pages.
• Accelerated trade show leads by up to 300% using pre-show promotions, customer private parties, and non-user prospects.
• Maximized advertising spending using free promotional content and better ad layouts while negotiating lower ad pricing.