I volunteered with the User Experience Professional Association of Los Angeles and acted as Director of Content Strategy through their website redesign.
XAMA is a creative agency that provides UI/UX, prototyping and strategy services. I was contracted to help with web and mobile redesigns for their client STEEZY Studio, which provides a platform for dance enthusiasts.
General Assembly provides innovative training for in-demand technology fields. They are a leading source for training, staffing, and career transitions.
Major League Gaming (MLG) is a professional esports organization and a Blizzard Activision company. I was brought on to assist with the design of key experiences and features of their esports product, as part of their goal to create the ultimate tournament companion.
MyYogaWorks (https://www.myyogaworks.com/) is a premium online yoga subscription business based in LA. MyYogaWorks offers 1,000 classes users can access anytime, anywhere.
Civica was a boutique web and mobile design agency serving the civic government arena through 2015.
Bird is a “last-mile” transportation service that utilizes app-enabled electric scooters. For this class project, the challenge was to design and integrate a tour feature for their mobile app that would allow Bird riders to take a self-guided tour of their area. As a UX Designer / Researcher, my role included:
interviewing key demographic individuals; collaborating on business model canvas, C&C analysis, task flow and user personas; ideating in a design studio setting, generating sketches and defining a solution; creating user flow, wireframes, and executing wire flow.
Dragon Herbs is an L.A. based vendor of tonic herbs, superfoods and other natural and holistic East Asian remedies. For this class project, my objective was to increase their website usability and online customer experience. As a UX Designer on this solo project, my role included: interviewing key target demographic individuals; evaluating the site against the LEMErS heuristic framework; creating the C&C analysis, feature prioritization, user flows, and user persona; auditing the 500-page website, redesigning the information architecture and optimizing the sitemap; conducting usability tests; creating wireframes, wire flow, and the initial prototype.