Mike Santore

Content, User Experience, and Brand Strategy

Washington, DC

An experienced design and marketing leader with a talent for taking abstract concepts and shaping them into understandable and actionable strategy. I'm a strong believer in listening before speaking, good storytelling, authentic relationships, and the Oxford comma.

Work Experience

  • Panoply

    Director, Marketing|Nov, 2015Current

    Brand management, audience development, and market positioning for a blue chip podcasting network and technology platform.

    • Leading visual design, web development, public relations outreach, and audience ownership strategy efforts for the #1 podcast Revisionist History from Malcolm Gladwell
    • Managing identity creation, market positioning, and business development story behind Megaphone.fm, the premier content management and distribution platform in podcasting
    • Researching, drafting, and codifying brand standards, mission, vision, and values for the organization
    • Pioneering audience engagement and audience growth tactics for network partners and original podcasts
    • Re-booting the B2B marketing narrative and sales collateral, leading to multiple new high-profile partnerships
  • LivingSocial

    Director, Content Strategy|May, 2011Nov, 2015

    UX and design leadership, brand identity, and strategic planning for a local commerce marketplace with more than 20 million members.

    • Managed a multi-disciplinary team of interface designers, visual designers, researchers, content strategists, and copywriters in an internal agency environment serving business units across the company
    • Organized and launched multiple content-focused consumer content pilots, leading to new merchandising product features responsible for a shift in company strategy
    • Selected to spearhead the creation and implementation of a re-booted social media strategy, revitalizing the channel and making it a useful platform for content and direct advertising
    • Developed and refined LivingSocial's brand voice, wrote its brand book, and served as the go-to person for all identity-related projects
    • Wrote and art directed the creation of extensive multi-channel marketing and advertising collateral
    • Rapidly promoted from individual contributor to senior management, recognized by senior leadership with multiple awards, and selected numerous times for cross-functional strategy groups
  • Brightline Strategies

    Managing Director|Dec, 2006May, 2011

    Content creation, client services, and project management for a full-service boutique marketing agency.

    • Managed content strategy, information architecture, and site development for an ABA-accredited law school, a national trade association, and an international conference
    • Created content, coded templates, and maintained membership for a 50,000 member email distribution list
    • Led a comprehensive branding initiative for a 100+ employee nonpartisan think tank
    • Provided strategic direction and day-to-day account services for 10+ clients simultaneously
    • Developed concepts, oversaw creative development, and executed delivery of targeted direct mail and email campaigns
    • Wrote and edited marketing copy and press releases for print, web, and email collateral
  • Office of United States Senator Gordon H. Smith

    Legislative Correspondent|Aug, 2004Dec, 2006

    Policy advisor on issues of foreign affairs, tax, trade, defense, and homeland security.

    • Crafted policy speeches and generated correspondence to the President, cabinet members, foreign officials, and constituents
    • Selected to travel with congressional staff delegation to China and Hong Kong to discuss intellectual property policy with Chinese officials and American businesses in China
    • Worked with the White House, Senate committees, the State Department, and other Senate offices to create original briefing materials for Congressional Delegations

Education

  • Georgetown University

    BA - English Language and Literature|May, 2004

Projects

  • Revisionist History

    Content Strategy, Audience Development

  • Megaphone

    Branding, Positioning, Content Strategy, Art Direction

  • The Daily Deal is Dead

    Concept Development, Art Direction

    An email marketing campaign to announce the shift from "one deal, one day" to an evergreen marketplace.

  • Love Quiz

    Product Direction, Concept Creation, and Art Direction

    A API-based BuzzFeed-style quiz that displayed a persona with related deals based on a user's answers.

  • Broadway

    Product Direction, Concept Creation, and Art Direction

    LivingSocial's first content-driven, multi-category product collection.

  • Live The Brand

    Brand Strategy, Copywriting

    An employee-oriented video announcing the pillars of a revised brand.

  • Times Square Billboard

    Copywriting, Art Direction

    OOH ad campaign celebrating the launch of LivingSocial's Instant Deals product in and around New York City.