Daniel
Goodman

Packaging design and concept work for a number of major brands including Kellogg's and McClaren F1.

Packaging design and concept work for brands including Cadbury's and Dos Equis.

Concept and packaging design for a new ultra-premium Indian Whiskey brand.

I collaborated with Brown & Co to redesign Nathaktari, Georgia’s national beer.

As Design Director at ECHO in London, I led a number of key projects, including the creation of Michelin's Global Packaging Guidelines, category-defining pack designs for LVMH spirits, and a new line of paints for Craig & Rose.

Daniel Goodman helped develop and facilitate the FLOW programme, applying his creative and technical expertise to implement bespoke, localised solutions, including the design of the two community currencies. Daniel’s ethos is to explore the role of design and technology in shaping a more positive future for all. The FLOW project is a two-year long, University of Cape Town African Climate and Development Initiative (ACDI) research project that took place in two South African municipalities – the Greater Kokstad Municipality in KwaZuluNatal, and the Bergrivier Municipality in the Western Cape, from August 2014 – September 2016. The project engaged out-of-work, out-of-school local youth – the FLOW Ambassadors - to build both individual and community capacity to thrive and innovate in the face of the growing challenges of climate change, resource depletion and inequality. Key activities included asset mapping, local storytelling on mobile phones, personal development, local government engagement and the introduction of two community currencies.

Developing brand identities, websites and packaging for a wide range of clients, including many of South Africa’s top Craft Beer Breweries.

Specializing in Print and Web design. Developing Brand identity and collateral. Packaging and below the line advertising.