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Daniel Parry

Designer / Art Director
Calgary, Alberta
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danparry.ca
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danielparrry@gmail.com
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403 831 4461
I'm a designer/art director with 15+ years experience and a broad set of multi disciplinary skills in both visual communication and programming. I've worked for mid to large sized companies, studios, start-ups and small ventures. I have extensive experience in building everything from simple prototypes to fully integrated campaigns. Most recently I've been a co-founder and art director at Uppercut in Calgary. I'm easy going yet passionate about visual communication and innovation. My background in design and computing science give me a compelling perspective on innovative digital design solutions. I'm an avid year round cyclist and enjoy playing classical guitar. I speak French and Spanish and enjoy travelling. When I'm not at work I'm most likely spending time with my wonderful family at home.
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Work Experience

Uppercut

Art Director and Co-Founder
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Jan 2012 - Jul 2018

As co-founder and art director at Uppercut I focused my efforts on product design, web applications and innovative start-up ventures. I leveraged my unique background in design and computing science to serve clients from a multidisciplinary perspective.

  • App & Product wireframing, UX/UI, design, Prototyping
  • React front end development
  • Shopify design, implementation and customization
  • Brand Strategy
  • Campaigns
  • After Effects motion work
  • Vendor, client relations

This Is New

Design Lead and Co-Founder
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Sep 2014 - May 2016

This Is New was a website to promote and discover new apps, films, music, books and goods from indie creators. As design lead I was responsible for conceptual and visual aspects of the brand including the website and marketing promotions. We were able to grow the site to 40K monthly visits in early 2015.

  • Branding
  • Brand Strategy
  • Campaigns
  • Motion
  • Wireframing, UX / UI
  • Social Media Campaigns

Corbis Images

Sr. Designer
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2008 - 2011

My position as Sr.Designer at Corbis carried over all aspects of my position from Veer (Corbis Images had acquired Veer) with expanded responsibilities to Corbis brand and web initiatives.

  • UX UI for corbisimages.com
  • Concept, design and implement marketing initiatives for the Corbis brand

Veer

Interactive / Web / Print Designer
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2005 - 2011

As a designer with Veer I worked on a team tasked with a broad range of communications for both digital and print collateral for Veer Images. My responsibilities were mainly on the digital side as I was hired on to expand the brand's digital marketing efforts. A large aspect of the position was to develop interactive activities, games, and motion pieces for their online presence.

  • Concept, design, develop and implement monthly/bi-monthly interactive pieces aligned with monthly themes developed with the rest of the design and marketing team. Themes were heavily design driven as the target audience was mainly within the design community. Some themes were driven by marking efforts tied to seasonality but often carte blanche was given to the design team.
  • Monthly updates to veer.com homepage and hi-level landing pages
  • Monthly email marketing
  • Macromedia Flash ActionScript development and animation.
  • Implementation and support for Flash, HTLM, CSS, Javascript
  • Collaborate with marketing, products, business development and other teams from Veer.
  • Static and animated/video Ad banners

McRobbie Design

Designer
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2003 - 2005

As a designer I was tasked with a variety of print and interactive projects, client support and some tech support (the studio did not offer development services)

Education

University of Alberta

Bachelor of Design Pathway in Computing Science

Skills

  • Branding
  • Product Design
  • UX / UI
  • Adobe Creative Suite
  • Javascript
  • React
  • After Effects
  • CSS/SCSS
  • Node
  • Shopify liquid customization
  • ActionScript