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Matt
Gillman

I founded digital agency "24 Digital" and managed it for 15 years before selling it in 2015. I helped companies such as Stussy, Globe, Russell Athletic, Callaway Golf, Queen Victoria Market, Domain Chandon, and many more achieve significant growth, especially in eCommerce sales. I then founded a Men's Skincare brand called HANDSOME with ex-L'Oreal CEO Mark Tucker, selling primarily online I used my digital agency skills to build the brand and drive traffic to the site and convert. I sold HANDSOME in December 2016 and started GRZZ - A Digital Marketing Agency, working with a select group of clients using my combined Digital Growth skills from the last 20+ years.
Digital Producer | Melbourne, VIC | au.linkedin.com/in/mattgillman

Work Experience

GRZZ

Nov 2017 - Current
Founder, Director

I founded GRZZ to work on a select group of clients on managing websites, strategy, and digital marketing utilising my 20+ years in the digital space. I have created an agency that can work quickly, efficiently, and cost-effectively.

  • Managing Digital Projects
  • Focused on ROI
  • Focused on Measurable Results
  • Focused on Cold Hard Stats and Company Growth

24 Digital

Nov 1999 - Sep 2014
Founder, Director

24 build beautiful websites and ongoing digital marketing strategies for clients such as Stussy, Callaway Golf, United Nations, Queen Victoria Market, RealEstate.com.au, Grown Alchemist, LipSmacker, Mizuno, Russell Athletic.

My career started as a graphic designer/web designer, then made my way through all areas of the digital agency business - from designer to coder, project management, sales, leadership, accounting - everything!

  • Increased online sales for Grown Alchemist by over 1000% percent within a 6 month period.
  • Worked with renowned Business Coach Casey Gollan on business growth for 2 years
  • Implemented a teams-based structure where we grouped into small teams of 4 based on productivity results from companies such as Amazon and Google where they are referred to as "2 pizza teams."
  • Managed a team of 10 in-house employees and a distributed team of 4
  • Developed a strong culture
  • Developed Internal Processes for the business to follow and streamline operations
  • EXIT: Sold to Global Marketing Agency - Fusion Corp

HANDSOME - Men's Skincare

Sep 2014 - Sep 2017
Founder and Co-Director

Handsome is a Men's only skincare brand containing natural and certified organic ingredients. The range consists of Hand Wash, Body Wash, Facial Wash, Facial Moisturiser, Shave Gel, Shampoo, and Fragrance.

Handsome was a joint venture between myself and Mark Tucker (Ex-CEO L'Oréal Australia for 15 years)

Handsome was built on my extensive E-Commerce and all-round digital marketing knowledge and Mark's 15 years experience at L'Oréal.

  • Developed concept, branding, and packaging design
  • Pre-Launch competition campaign generating a list of over 5,000 subscribers
  • Grew Social Media Followers quickly using various content strategies
  • Automated most parts of the business so I can focus purely on marketing and growth
  • Developed relationships for U.S distribution and International Growth
  • Stocked by Priceline Australia Wide
  • Stocked by TK Maxx in the U.S
  • Setup supply and logistics chains
  • Setup deal with National Distribution partner Curated Group
  • EXIT: Sold to Investment Group - Pure Beauty Australia

Recent Projects

Dolly's Dream

Feb 2021 - May 2021
Digital Producer - Contract
  • Contract position to create new Dolly’s Dream website
  • Work with key stakeholders from Advertising Agency, Dolly’s Dream, SEO agency, designers, and development team to produce the new website at www.dollysdream.org.au
  • Worked from Adobe XD designs and produced website using WordPress CMS.
  • Set up a staging server, Github, and live environment on AWS.
  • Used Trello and Basecamp to manage website build with a very tight deadline.
Digital Producer - Contract
  • Contract position with an Advertising agency, the Justice Department of Victorian Government, and a design and development team to produce a new Drupal-powered website.
  • Worked from Adobe XD designs and produced the website using Drupal CMS.
  • Trained clients on how to use CMS to add and edit content.
  • Setup GitHub, staging, and production environments.
  • Used Trello to manage design, development, and client updates.
  • Produced website in record time with an extremely tight deadline.

Skills

  • Anything Digital
  • Growth Marketing
  • Social Media
  • Content Marketing
  • SEO, SEM
  • Leadership
  • Xero and Crunching Numbers
  • Design, UX, UI
  • Strategy
  • Ecommerce
  • Brand Building
  • WordPress
  • Drupal
  • Shopify
  • Software - Photoshop, Illustrator, InDesign, XD, After Effects, Figma, Trello, Jira.