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Matt Gillman

Digital Marketing All-Rounder
Melbourne, VIC
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https://au.linkedin.com/in/mattgillman
I founded a digital agency called 24 Digital at 24 years old and ran it for 15 years before selling it in 2015 helping companies such as Stussy, Globe, Russell Athletic, Callaway Golf, Queen Victoria Market, Domain Chandon and many more achieve significant growth especially in Ecommerce sales. I then founded a Men's Skincare brand called HANDSOME with ex-L'Oreal CEO Mark Tucker, selling primarily online I used my digital agency skills to build the brand and drive traffic to the site and convert. I sold HANDSOME in December 2016 and started GRZZ - A Digital Marketing Agency, working with a select group of clients using my combined Digital Growth skills from the last 20+ years.
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Work Experience

24 Digital

Founder, Director
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Nov, 1999 - Sep, 2014

24 build beautiful websites and ongoing digital marketing strategies for clients such as Stussy, Callaway Golf, United Nations, Queen Victoria Market, RealEstate.com.au, Grown Alchemist, LipSmacker, Mizuno, Russell Athletic.

My career started as a graphic designer/web designer, then made my way through all areas of the digital agency business - from designer to coder, project management, sales, leadership, accounting - everything!

  • Increased online sales for Grown Alchemist by over 1000% percent within a 6 month period.
  • Worked with renowned Business Coach Casey Gollan on business growth for 2 years
  • Implemented a teams based structure where we grouped into small teams of 4 based on productivity results from companies such as Amazon and Google where they are referred to as "2 pizza teams."
  • Managed a team of 10 in-house employees and a distributed team of 4
  • Developed a strong culture
  • Developed Internal Processes for the business to follow and streamline operations
  • EXIT: Sold to Global Marketing Agency - Fusion Corp

HANDSOME - Men's Skincare

Founder and Co-Director
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Sep, 2014 - Sep, 2017

Handsome is a Men's only skin care brand containing natural and certified organic ingredients. The range consists of Hand Wash, Body Wash, Facial Wash, Facial Moisturiser, Shave Gel, Shampoo, and Fragrance.

Handsome was a joint venture between Mmyself and Mark Tucker (Ex-CEO L'Oréal Australia for 15 years)

Handsome was built on my extensive E-Commerce and all-round digital marketing knowledge and Mark's 15 years experience at L'Oréal.

  • Developed concept, branding and packaging design
  • Pre-Launch competition campaign generating a list of over 5,000 subscribers
  • Grew Social Media Followers quickly using various content strategies
  • Automated most parts of the business so I can focus purely on marketing and growth
  • Developed relationships for U.S distribution and International Growth
  • Stocked by Priceline Australia Wide
  • Stocked by TK Maxx in the U.S
  • EXIT: Sold to Investment Group - Pure Beauty Australia

GRZZ

Founder, Director
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Nov, 2017 - Current

GRZZ works with a select group of clients on strategy and digital marketing. Utilising his 20+ years in the digital space. I have created an agency that can work quickly, efficiently and cost effective.

  • Focused on ROI
  • Focused on Measurable Results
  • Focused on Cold Hard Stats and Company Growth

Skills

  • Anything Digital
  • Growth Marketing
  • Social Media
  • Content Marketing
  • SEO, SEM
  • Leadership
  • Xero and Crunching Numbers
  • Design, UX, UI
  • Strategy
  • Ecommerce
  • Brand Building