As a key member of the design team at Abzu, I led our design team from the conceptualization stage to a successful product launch of the Reason app (With +500 users in the few weeks the product was live).
After a business pivot, I'm doing it again, my current focus is on the product vision and strategy, while doing discovery and validation.
I'm also contributing to the growth of the design team by participating in the hiring and mentoring of team members.
My biggest accomplishment in the UX process area (DesignOps) was establishing a continuous user research strategy, combining qualitative and quantitative methods to understand our users and make better product decisions.
Some of the features and projects where I led the design were:
The redesign of the API documentation site (docs.bankingcircleconnect.com) improving greatly the information architecture.
The expansion of the foreign exchange feature to include stablecoins trading.
Redesign of the B2B payments user flow, reducing the complexity and time to complete payment.
I was responsible for leading the design of new features for our cochlear implant fitting software, Genie Medical CI.
As well as a full visual redesign of the application focusing on improving its usability and providing higher levels of trust to our users.
As a Scrum Master in Oticon Medical, I was responsible for the Scrum practices of my multidisciplinary team. I facilitated the different meetings, plans, and retrospectives, and acted as a communication link between project management and our team.
I led the design of the Absolute Zero Mobile App and the Absolute Zero Cloud Studio.
As a research assistant at DTU, I supported a Ph.D. student with user research activities.
During my master's education, I focused on User Experience and Product Design.
I was introduced to User-Centered Design and Design Thinking.
I studied for one year abroad at Fachhochschule Salzburg, where I took Design and Product Management Courses.