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Benjamin Noyes

Content Strategist
Boston, MA
Goal-oriented and results-focused Content Strategist with 3 years of experience building distinct content environments, incorporating: thought leadership, websites and apps, and social channels.

Work Experience

Alibaba Group

Senior Content Strategist

Nov, 2017 - Apr, 2018

Member of the AliExpress international Content Strategy team. Focused on the global market (English language), responsibilities included UX writing, social media management, and internal thought leadership.

  • Developed 10-page style guide for UX Writing on AliExpress platform
  • Managed tiered strategy for global social channel, which resulted in increased metrics (19% for impressions, 65% for likes, 30% for link clicks, and 25% for engagement rate)
  • Expanded video strategy with an emphasis on creating a more trust-oriented culture
  • Virtually led a team to publish bi-weekly mailings on Content Strategy trends


Senior Content Strategist

Aug, 2016 - Sep, 2017

Lead for the corporate Content Strategy for Labbrand and its digital sub-brand, MADJOR. Responsibilities included global and local social media oversight, content pipeline management, content social strategy, and corporate touchpoint redesigns.

  • Managed content pipeline during global expansion, which resulted in 1.75x greater volume (on average, per month) over a 1.25 year time period
  • Initiated a global website revamp as content lead
  • Created content for award-winning client projects, including Thomas Cook, SKODA, and Silicon Valley Bank


Corporate Branding Specialist

Sep, 2015 - Jun, 2016

General marketing specialist stationed at Labbrand's headquarters. Responsibilities included uploading content through the CMS, proofreading content from the CEO, and kick-starting the internal content program.

  • Introduced content curation plan with nearly 80% employee adoption
  • Collaborated with CEO on 7 thought leadership pieces cumulatively shared over 4k times
  • Assited in creating and gatekeeping English content, including quarterly long-form reportst

Newhuadu Business School

Consulting Intern

Jun, 2014 - Jul, 2014

Part of a 28-person internship program in Beijing, China: program was divided into 6 teams, with each team given a group of companies to consult. As team 1, responsibilities included travel to Shenzhen, on-site tours, and secondary market research.

  • Attended week-long introduction to business in the Chinese context
  • Organized international competency review for the client (Shunde Municipal Government) comprised of primary and secondary market research about standout manufacturing firms
  • Participated in managerial interviews in English and Chinese
  • Pitched 63-page devlierables to succesfuly complete internship program

University of Richmond Writing Center

Writing Consultant (student position)

Aug, 2013 - May, 2015

Paid tutor for UR's Writing Center. As a specialist in ESL students and with an interest in cross-cultural rhetoric, responsibilities included meeting with cohorts of students 1:1 and suggesting actionable tips to improve writing.

  • Published research paper on contrastive rhetoric in English and Mandarin
  • Defined best practices for adapting Chinese academic writing to English academic writing
  • Counseled 120 times per semester with consistently positive reviews


University of Richmond

Bachelors of Science Chinese Studies and Business Administration (Marketing)

Aug, 2011 - May, 2015

Double major in Chinese Studies and Business Admin, with a concentration in Marketing. Involved on campus as an Orientation Advisor, Sigma Chi Fraternity Social Chair, and member of the Club Soccer team.

Peking University

Certificate Chinese Language and Culture

Jun, 2013 - Aug, 2013

Achieved conversational fluency in Mandarin Chinese through a 10-week accelerated study abroad program. Completed Chinese Language CH 400 (401 + 402) and Chinese Cinema as Cultural Translation and Self Representation.


  • Google Analytics
  • Microsoft Suite
  • Content Management Systems
  • On-page SEO
  • UX Writing
  • Adobe Illustrator
  • HTML, CSS, JavaScript
  • Social Media Management