Experienced, veteran marketing pro with a passion for reaching customers, anticipating their needs, and presenting your company's products and/or services as the solution that best meets them.
Sep, 2017 - Current
Creation of customer-facing direct mail, email, content marketing, UI/UX, newsletter, and fraud/risk communications for the household-name banking giant.
Lead copywriter on branding guidebook for "Mainstreet," Capital One's oldest and most well-established line of business (called "groundbreaking," and "a new standard" by Sr. VP of Creative).
Co-lead writer on operational disaster response playbook outlining company-wide response for natural weather disasters, service outages, and other crisis situations.
Wrote and published several high-engagement content-marketing articles on both Capital One's company blog, and partnership page at Forbes.com.
Crafted UI/UX writing for online applications such as upgrade processes, payment systems, and CreditWise credit monitoring mobile app.
"Floated" among several teams, creating a wide variety of content for a large number of in-house, and customer-facing marketing channels.
Jun, 2015 - Sep, 2016
Created original, creatively compelling sales and marketing copy for local and national entertainment, government, gaming and hospitality clients (including - Marriott Hotels, Bon Appétit, Wolfgang Puck, MARS Brands, Richard Petty Driving Experience, Wayne Newton's Casa de Shenandoah, and Regional Transportation Commission of Southern Nevada).
Crafted unique client voice in a variety of media including: billboards, print, television, radio, web banners, direct mail, website content, email marketing, trade publications, and more.
Excellent results in corporate branding, including concepting, literature, stylebooks and brand guidelines.
Collaborated closely with Account team, Design, Digital, and Managing Partners in full-service agency environment.
Excelled at client-facing skills during presentations, group meetings, and on-site visits.
Enjoyed consistent high-quality client feedback.
Achieved proven results as demonstrated by ROI, impression metrics, and consumer response data.
Shared in several industry awards with Creative team.
Sep, 2013 - Jun, 2015
Worked with local and national clients as a freelance copywriter, content creator, and marketing professional.
Created web content, e-mail marketing, direct-mail work, social media material, branding and SEO.
Comfort within several different stylebooks, as well as fluency in creative/client relationships.
Versatility of voice; ability to adapt to a variety of situations, goods, services, and deliverables.
Feb, 2013 - Sep, 2013
Created persuasive sales and product copy for two separate brands of outdoor lighting product families.
Wrote, proofed, and/or edited all company memos, press releases, and P.R. materials.
Created compelling social media content (Twitter, Facebook, Pinterest).
Wrote, edited and proofed catalogs, brochures, sales sheets, and spec sheets.
Part of a team that won several awards from industry publications for excellence in marketing.
The Sportsman's Guide
Oct, 2007 - Nov, 2012
Achieved consistent high quality and weekly volume goals writing direct-mail print and web sales copy.
Created award-winning short-form video scripts for web-based product presentations.
Collaborated closely with Management, Desktop Artists, Merchandising, Photo, Editing and Videographers.
Maintained 100% on-time completion record for Creative Department.
Awarded parent company's annual "Excel" citation, given for excellence in video production.
Recipient of several peer-awarded "Above and Beyond" citations for exceptional project assistance.
Recipient of special interdepartmental citation for outstanding achievement in social media goals.
Feb, 2010 - Aug, 2011
Led brainstorming and ideation concerning new products and product lines.
Created persuasive, sales-focused packaging copy for national retail client.
Created high-impact “burst” copy for promotional packaging labels.
Consistently met deadlines, and exceeded quality expectations.
Wall to Wall Media
Director of Creative/Web Development
Feb, 2007 - Jul, 2007
Created and maintained look, feel and content of all company websites.
Lead on all branding concepts for both client and end-user presentations.
Designed, wrote and produced all product copy and packaging.
Created website, promotional, and presentation copy for entire product line.
Concepted, laid out, and composed instructional and interdepartmental literature.
Designed building signage, logos, letterhead, and business cards for all personnel.
Created sound, graphic, scripting and video elements for nationally-syndicated HD programming.
Aug, 2003 - Apr, 2007
Contributed significant design/layout elements, as well as substantial original written content to heavily-trafficked, nationally-recognized, anti-child predator watchdog website with wide national media presence.
Consultant/contributor to Dateline NBC’s “To Catch a Predator” investigative television series.
Created, designed, and marketed extensive line of high-volume-selling site-related merchandise (including t-shirts, baseball caps, and personal accessories).
Worked closely with local, state, and federal law enforcement entities, as well as local and national media outlets to provide evidence, consultation, content and court testimony for criminal child abuse, endangerment, and/or solicitation cases.
Tribune Media Services
Mar, 2006 - Feb, 2007
Created well-received original direct-mail marketing concepts, as well as advertising copy relating to cable, internet, and digital telephone package-service bundles.
Briggs & Stratton
Custom Marketing Specialist
Sep, 2005 - Dec, 2005
Designed, laid out, and created copy for pilot line of variable-data vendor marketing materials.
Oversaw large-run printing and print press products.
Proofing, copy editing, and writing/editing instructional manuals, brochures and product literature.
Country Maid Salads
Copywriter/Web Designer/Graphic Artist
Feb, 2001 - May, 2005
Designed, wrote, and printed high-volume runs of mass-marketed retail food product packaging.
Created design, layout and copy elements for marketing and advertising of entire product line.
Maintained/updated coding and design elements of company website.
Conceived, designed, and implemented trade show/expo displays.
Extensive product photography.
Produced inter-departmental literature, building displays, memos, and signage.
Advertising • Marketing • Editing • Proofreading • Branding • Social Media • Web Copy • Public Relations • Press Releases • Brochures • Video Scripts • Billboards • Radio • TV • White Papers • Case Studies • Direct Mail • Landing Pages • Sell Sheets • Email Marketing • Blogging • Packaging Copy • Product Descriptions • Catalog • Print Ads • Text Message Marketing • And Much More.