At Webflow, I take the lead on all things content, from in-product microcopy to marketing copy to our blog. I developed Webflow's voice, tone, and style guides (and built the website that houses them: http://editorial-style.webflow.io/); provide oversight on help center content; and developed guidelines for in-product content.
I defined InVision's voice and tone, shaped the style guide, and brought a lively, human voice to every blog post, email, and landing page the company produced. I also played a key role in transforming the InVision blog into a design industry destination with over 1 million readers, providing guidance on a redesign, managing the editorial calendar, and editing each post for alignment with the brand.
After a year overseeing in-product copy, emails, and marketing materials as a content strategist on LinkedIn's Team Money (monetized product group), I transitioned to the Brand & Marketing team, where I served as the lead copywriter for all B2B product marketing materials.
Hired on as an SEO content copywriter, I eventually took over most in-product content projects, acted as lead ad copywriter for various sponsorships and partnerships, and coordinated a site content audit that led to significant performance improvements.