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John Dedeke

Copywriter and Content Strategist
St. Louis, Missouri
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http://johndedeke.com
I tell stories and make the internet better.
J
D

Work Experience

Missouri Botanical Garden

Content Managing Editor, Integrated Marketing
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Nov, 2018 - Current

Advancing the mission and impact of beloved cultural attraction and esteemed world leader in science, conservation, and sustainability.

  • Cultivating awareness and advocacy of regional and international relevance through strategic content creation and curation across print, digital, and experiential channels
  • Stewarding a team of writers, designers, and marketers in execution of traditional and emerging marketing initiatives
  • Maintaining growth and optimizing engagement of more than 1.5 million annual visitors and 400k+ digital subscribers
  • Broadening organizational capabilities and collaboration in customer relations management, accessibility awareness, digital engagement, and brand revitalization

Missouri Botanical Garden

Digital Media Editor
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Jul, 2011 - Nov, 2018

Enhanced effectiveness of digital communication and advanced audience growth and engagement across website, email, and social media.

  • Drove audience diversification and engagement through social outreach and interactive multimedia experiences
  • Maintained consistent 20%+ annual growth of social and email subscribers
  • Ensured seamless transition of legacy website to content management system

Elsevier

Copywriter
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Oct, 2006 - Jul, 2011

Simplified complex concepts and increased market share through compelling promotional communications for renowned health/science publisher.

  • Repositioned nursing/health sciences division for modern audiences through comprehensive corporate rebranding across print, digital, and interactive media ​
  • Fostered dedicated customer communities around key product lines through online engagement and personalized digital communication
  • Retained adoption and cultivated leads through strategic, award-winning promotional campaigns for more than 20 diverse healthcare education markets

Elsevier

Associate Developmental Editor
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Apr, 2005 - Oct, 2006

Ensured timely publication of multi-million-dollar-revenue products through diligent project management and manuscript development.

Elsevier

Editorial Assistant
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Nov, 2002 - Apr, 2005

Provided administrative and communications support (and a lot of baked goods) for editorial team.

Freelance Clients

Wolters Kluwer

Copywriter
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Nov, 2016 - Current

Strengthening brand voice and engaging new audiences for allied health and nursing education products.

  • Crafting compelling, approachable messaging across print, digital, and experiential channels
  • Collaborating with marketing stakeholders to optimize foundational brand and product language

Volunteer Experience

Lafayette Square Restoration Committee

Editor in Chief, Marquis Newsletter
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Sep, 2019 - Current

Fostering collaboration and community through quarterly neighborhood newspaper and monthly email newsletter.

Cocktails for the Canopy

Co-chair, Marketing Manager
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Jun, 2017 - Oct, 2017

Created and hosted sold-out charity cocktail party to establish a "tree fund" in support of maintenance and replenishing of trees in the oldest municipal park west of the Mississippi.

Internships

The Artists' Colony

Script Reader/Production Assistant
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Jan, 2002 - May, 2002

Provided screenplay coverage, production scheduling, location scouting, and story development assistance for independent feature films.

Education

Webster University

Bachelor of Arts Communications/Journalism
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Aug, 1998 - May, 2002