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Esteban
de la Llave

Sr. Digital Strategist
Online marketing, performance, branding, prospecting, ROI, CPA, CPC, CPM, CPL, CTR are part of my day. I'm an analytical thinker and I always focus on measuring results. I am a very good communicator and I build strong relationships with clients quickly. I usually manage multiple projects and campaigns.
ar.linkedin.com/in/estebandelallave/en-us

Work Experience

The 8Agency

Dec, 2019 - Current
Business Intelligence Specialist

Clients: Google (TwG), Apple, Dell, Arcserve, Avaya, Emprotur

Position scope:

  • Strategy development based on objectives
  • On-site measurement
  • Paid media measurement
  • Reports generation
  • Report automation

Measuring Tools:

Google Tag Manager, Google Analytics, Data Studio, Supermetrics, Zappier, SQL, MySQL Workbench, SEMrush

Freelancer.com

Dec, 2019 - Current
Digital Marketing Specialist
  • Account Management: Managing relationship with national and international clients
  • Media Planning: Global development and management of paid media strategies (SEM, Retargeting campaigns [media buying / programmatic], Social Media campaigns, Inbound Marketing). Focus on achieving the required goals (branding / performance).
  • Measurement: Definition of KPIs and tracking metrics. Research and recommend best practices using analytics and on-going testing.
  • Implementation: Effective campaign implementation and performance monitoring.
  • Optimization: Monitor ROI goals on all marketing initiatives and adapt accordingly
  • Reports: Presentation and deeply analysis of results

Havas Media Group

Jul, 2016 - Nov, 2019
Sr. Digital Account Strategist

Clients: Clorox, Santander Río, Red Agea (Clarín, Ole, etc), Qubit, 4finance, Farmacity

Responsibilities:

  • Manage relationship with first class clients
  • Implement paid media strategy
  • Drive conversions through digital campaigns
  • Define KPIs
  • Media Planning. Lead digital plan development (SEM, prospecting and retargeting display campaigns [media buying / programmatic], social paid media, inbound marketing, SEO)
  • Research and recommend best practices using analytics and on-going testing
  • Monitor ROI goals on all marketing initiatives and adapt accordingly
  • Develop engaging social media strategies

Glamit

Jul, 2015 - Jul, 2016
Sr Performance Marketing Analyst

I was managing online advertising of:

Fila, Kevingston, 47 Street, Mimo & Co, Rapsodia, Wanama, Airborn, ReverPass, Complot, Grisino, Muaa, La Dolfina, Blaqué, Portsaid, Desiderata, Tucci, Caro Cuore and Umbro.

Responsibilities of my Position:

  • Conduct media planning research
  • Develop objectives and strategies for media plans and recommendations.
  • Conduct negotiations with media sales
  • Create and manage Paid Search campaigns to effectively deliver client objectives and paid search targets.
  • Create and manage Display campaigns (DSPs, Exchanges, AdNetworks, Adwords, Facebook Ads, Instagram, Twitter, Emailing, Affiliates, Media)
  • Analyze campaign performance and recommend necessary optimizations.
  • Ensure best practice set up and ongoing management of campaigns
  • Create and manage performance retargeting campaigns (Criteo, Adroll, Grooving Ads, Herolens, Remarketing GDN, Facebook DPA)
  • Reporting and Analysis
  • Use of SQL queries to read, update and delete records (e-commerce databases) if it's necessary (Workbench).

Importadora y Distribuidora Mayorista - Zaff

Jan, 2014 - Jun, 2015
Digital Marketing Analyst

Management and develop of online advertising campaigns, positioning the company as a leader in its e-commerce market:

  • Develop objetives and strategies for SEM campaigns.
  • Create and manage Paid Search campaigns.
  • Create and manage Display campaigns (GDN).
  • Keyword Research
  • Anayze campaign performance
  • Reporting and campaign optimization

Universidad Nacional de La Matanza

Jul, 2013 - Jun, 2014
Researcher

Research Team

I worked as a Field Researcher for a year making great strides in this research topic.

Filds: Augmented Reality (AR) - Technologies and Interface Applications

App Development: AR [SQL, Java, Unity, Android SDK, HTML5, CSS3, Javascript]

Universidad Nacional de La Matanza - Engineer Department

Fundación Sadosky

Jan, 2013 - Dec, 2013
Project Team Member

Teaching classes of programming (Alice Proyect - Ministry of Education)

Shopear

Jul, 2011 - Jan, 2012
Web Designer/ PHP Developer

Developing first Social Shopping platform in LATAM.

Languages: HTML5 / CSS3 / Javascript / PHP / SQL (MySQL, Workbench)

Education

Universidad de Palermo

2015 - 2020
Licenciatura, Administración y gestión de empresas

Universidad Nacional de La Matanza

2007 - 2013
Ingeniería, Ingeniería informática

Skills

  • Paid Media
  • SEM
  • Email marketing
  • Google Ads
  • Facebook ads
  • Social media
  • SEO
  • Ahref
  • Semrush
  • Google Analytics
  • Google Tag Manager
  • Data Studio
  • Supermetrics
  • SQL