Esteban
de la Llave

Clients: Google (TwG), Apple, Dell, Arcserve, Avaya, Emprotur

Position scope:

• Strategy development based on objectives
• On-site measurement
• Paid media measurement
• Reports generation
• Report automation

Measuring Tools:

Google Tag Manager, Google Analytics, Data Studio, Supermetrics, Zappier, SQL, MySQL Workbench, SEMrush

• Account Management: Managing relationship with national and international clients
• Media Planning: Global development and management of paid media strategies (SEM, Retargeting campaigns [media buying / programmatic], Social Media campaigns, Inbound Marketing). Focus on achieving the required goals (branding / performance).
• Measurement: Definition of KPIs and tracking metrics. Research and recommend best practices using analytics and on-going testing.
• Implementation: Effective campaign implementation and performance monitoring.
• Optimization: Monitor ROI goals on all marketing initiatives and adapt accordingly
• Reports: Presentation and deeply analysis of results

Clients: Clorox, Santander Río, Red Agea (Clarín, Ole, etc), Qubit, 4finance, Farmacity

Responsibilities:

• Manage relationship with first class clients
• Implement paid media strategy
• Drive conversions through digital campaigns
• Define KPIs
• Media Planning. Lead digital plan development (SEM, prospecting and retargeting display campaigns [media buying / programmatic], social paid media, inbound marketing, SEO)
• Research and recommend best practices using analytics and on-going testing
• Monitor ROI goals on all marketing initiatives and adapt accordingly
• Develop engaging social media strategies

I was managing online advertising of:

Fila, Kevingston, 47 Street, Mimo & Co, Rapsodia, Wanama, Airborn, ReverPass, Complot, Grisino, Muaa, La Dolfina, Blaqué, Portsaid, Desiderata, Tucci, Caro Cuore and Umbro.

Responsibilities of my Position:

• Conduct media planning research
• Develop objectives and strategies for media plans and recommendations.
• Conduct negotiations with media sales
• Create and manage Paid Search campaigns to effectively deliver client objectives and paid search targets.
• Create and manage Display campaigns (DSPs, Exchanges, AdNetworks, Adwords, Facebook Ads, Instagram, Twitter, Emailing, Affiliates, Media)
• Analyze campaign performance and recommend necessary optimizations.
• Ensure best practice set up and ongoing management of campaigns
• Create and manage performance retargeting campaigns (Criteo, Adroll, Grooving Ads, Herolens, Remarketing GDN, Facebook DPA)
• Reporting and Analysis
• Use of SQL queries to read, update and delete records (e-commerce databases) if it's necessary (Workbench).

Management and develop of online advertising campaigns, positioning the company as a leader in its e-commerce market:

• Develop objetives and strategies for SEM campaigns.
• Create and manage Paid Search campaigns.
• Create and manage Display campaigns (GDN).
• Keyword Research
• Anayze campaign performance
• Reporting and campaign optimization

Research Team

I worked as a Field Researcher for a year making great strides in this research topic.

Filds: Augmented Reality (AR) - Technologies and Interface Applications

App Development: AR [SQL, Java, Unity, Android SDK, HTML5, CSS3, Javascript]

Universidad Nacional de La Matanza - Engineer Department

Teaching classes of programming (Alice Proyect - Ministry of Education)

Developing first Social Shopping platform in LATAM.

Languages: HTML5 / CSS3 / Javascript / PHP / SQL (MySQL, Workbench)