Richard Morales

My primary focus at HappyMoney has been Growth Design. To accomplish this I have put several growth levers into place, built new alliances between designers and the rest of the org, and obsessed over our users.

• Crafted a Growth Design Strategy that positioned Design as a lever for Growth. The strategy is aligned to company OKRs, nimble, and takes a phased approach.
• Put experimentation at the forefront of Design. This shift in culture would take strong partnerships with Data, Product, Eng, and others. We now have a best-in-class experimentation vehicle that we use to rapidly deploy and measure with.
• Partnered with our former VP of Growth Marketing to refresh our landing page strategy. I would propose and successfully lead the adoption of Instapage. This would breathe new life into our highest converting channels and provide the team a no-code way to deploy, test, and roll out landing pages.

Primary designer for the Ads & Monetization unit at this veteran cannabis technology company.

• Design planning, management, and reporting tools that make the complex seem simple
• Innovate, prototype, test, and scale new forms of advertising across WM retail surfaces
• Advocate for relevant ad targeting practices that respect peoples intentions and context
• Collaborate cross-functionally with Sales, Marketing, Legal, Data, Product, and Engineering to deliver thoughtful experiences
• Conduct A/B experiments, usability tests, tree tests, design sprints and more.

Design lead on a cross-functional product team aimed at creating delightful experiences for home buyers and sellers.

• Lead strategic cross-disciplinary product sprints with measurable outcomes
• Communicate and collaborate on design decisions with a board of stakeholders
• Measure & identify growth opportunities for companies KPI's and product usability with end users
• Core contributor and advocate for our new design system
• Facilitate design workshops and drive user research into design decisions

Led the creative direction for a global market leader in the Calibrations Industry.

• Established a brand identity that effectively reflected the company's values
• Spanned design disciplines from product photography to content strategy to application design
• Worked closely with stakeholders, leadership, and a cross-functional team
• Successfully communicated and presented product direction with detailed designs, design rationale, market research, and user feedback
• Architected a unique design system with custom components, patterns, and more

Lead designer at a top design agency in San Diego. Produced exceptional digital and physical experiences for brands such as American Red Cross, HotSprings Spas, and local businesses.

• Managed, recruited, and mentored the design talent
• Worked within a SCRUM based design and development process
• Crafted beautiful and functional designs while staying within each clients guidelines
• Juggled several client campaigns at once to deliver high quality and on time results

Advanced software engineering immersive program.