Richard Morales

Irvine, California
rmoralesdesigns.com

Principal Product Designer

Work Experience

Happy Money

Happy Money

Principal Product Designer
Feb 2021 - Current

My primary focus at HappyMoney has been Growth Design. To accomplish this I have put several growth levers into place, built new alliances between designers and the rest of the org, and obsessed over our users.

  • Crafted a Growth Design Strategy that positioned Design as a lever for Growth. The strategy is aligned to company OKRs, nimble, and takes a phased approach.
  • Put experimentation at the forefront of Design. This shift in culture would take strong partnerships with Data, Product, Eng, and others. We now have a best-in-class experimentation vehicle that we use to rapidly deploy and measure with.
  • Partnered with our former VP of Growth Marketing to refresh our landing page strategy. I would propose and successfully lead the adoption of Instapage. This would breathe new life into our highest converting channels and gives the team a no-code way to deploy, test, and roll out landing pages.

Weedmaps

Weedmaps

Senior Product Designer
Oct 2019 - Feb 2021

Primary designer for the Ads & Monetization unit at this veteran cannabis technology company.

  • Design planning, management, and reporting tools that make the complex seem simple
  • Innovate, prototype, test, and scale new forms of advertising across WM retail surfaces
  • Advocate for relevant ad targeting practices that respect peoples intentions and context
  • Collaborate cross-functionally with Sales, Marketing, Legal, Data, Product, and Engineering to deliver thoughtful experiences
  • Conduct A/B experiments, usability tests, tree tests, design sprints and more.

Berkshire Hathaway Home Services

Berkshire Hathaway Home Services

Senior Product Designer
Feb 2018 - Oct 2019

Design lead on a cross-functional product team aimed at creating delightful experiences for home buyers and sellers.

  • Lead strategic cross-disciplinary product sprints with measurable outcomes
  • Communicate and collaborate on design decisions with a board of stakeholders
  • Measure & identify growth opportunities for companies KPI's and product usability with end users
  • Core contributor and advocate for our new design system
  • Facilitate design workshops and drive user research into design decisions

Gaugebox

Gaugebox

Senior Product Designer
May 2016 - Jan 2018

Led the creative direction for a global market leader in the Calibrations Industry.

  • Established a brand identity that effectively reflected the company's values
  • Spanned design disciplines from product photography to content strategy to application design
  • Worked closely with stakeholders, leadership, and a cross-functional team
  • Successfully communicated and presented product direction with detailed designs, design rationale, market research, and user feedback
  • Architected a unique design system with custom components, patterns, and more

Design Studio

Design Studio

Lead Designer
Jul 2015 - Dec 2015

Lead designer at a top design agency in San Diego. Produced exceptional digital and physical experiences for brands such as American Red Cross, HotSprings Spas, and local businesses.

  • Managed, recruited, and mentored the design talent
  • Worked within a SCRUM based design and development process
  • Crafted beautiful and functional designs while staying within each clients guidelines
  • Juggled several client campaigns at once to deliver high quality and on time results

Education

Hack Reactor

Hack Reactor

Jan 2016 - Mar 2016

Advanced software engineering immersive program.

Skills

  • Growth Design
  • Data Analysis
  • Experimentation
  • Roadmap & Strategy
  • End-to-end Design
  • Full-stack Javascript
  • Leadership