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Rob Starkey

Creative Director
Saint Louis, Missouri
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robstarkey.com
I am a creative director and designer known for breaking down the component parts of any consumer interaction, whether digital or experiential. With more than 20 years in the industry, I have brought my extensive experience to many sectors including Financial, CPG and Technology. I have worked on national and international brands such as Discover Card, Citi and Capital One, Mondelez, Nike, Time-Warner, Sprint, Michelob and Kraft Foods to name a few.
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Work Experience

Big Club Digital

Creative Director
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Sep 2015 - Current

Momentum Worldwide

Creative Director
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Jun 2011 - Oct 2014

Worked on Mondelez (Nabisco brands), Nike, LG, Ghirardelli, SunTrust, Broadcom, Allergen, Smuckers and Sleep Innovations

  • Led creative teams from multiple offices developing integrated branding solutions including social media, content creation, brand websites, online advertising, promotions, and experiential
  • Collaborated with vendor partners to implement latest technologies for all media including responsive websites, mobile apps on both iOS and Android platforms and custom hardware/software integration for events
  • Educated creatives and clients on the digital process (both creative/technical) and trends in UX/UI

Moosylvania

Creative Director
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Jun 2010 - Jun 2011

Worked on Dean Foods brands (Swiss Tea, TruMoo, etc.), Bacardi, Balance Bar, Enterprise Rent-A-Car and Capital One

  • Developed creative strategies for markeing and promotion that extended through digital, print, social media and experiential
  • Created and maintained communications from client presentations through interaction notes
  • Helped educate creatives on the digital process, both in design and copy

Euro RSCG Worldwide

Associate Creative Director
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Jun 2008 - Jun 2010

Worked on Sprint, Kraft, AB-InBev, Valspar, Cabot Stains, Barilla, Wasa, Citi, Culligan, Circuit City, Shell, ExxonMobil, The Economist, The First Years, Effen Vodka, Quill, Western Union, C.B. Fleet and Assurant Health

  • Delivered digital strategies from high-level concepts to tactical executions
  • Partnered with online content providers to deliver timely and relevant messaging via rich media and awareness banners
  • Led teams of art directors and copywriters for online deliverables across multiple brands
  • Maintained high creative standards under tight deadlines
  • Supervised and mentored art directors, designers and interns

Razorfish

Senior Art Director
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Jun 2007 - Jun 2008

Worked on Kraft Foods, Planters, Honeycomb Cereal, Ritz Crackers, Chips Ahoy! Garden Harvest Toasted Chips

  • Led teams from concept to launch for integrated campaigns, promotions, and online banner ads which included rich media and immersive website experiences
  • Developed creative strategies for multiple brands
  • Created fun gaming experiences in-house and with vendor partners;

Euro RSCG Worldwide

Associate Creative Director
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Oct 2005 - Jun 2007

Discover Card

Art Director (Freelance)
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Mar 2004 - Oct 2005
  • Collaborated with clients, from creative brief to the final presentation
  • Generated ideas in brainstorms for creative concepts, new product designs and credit card identities
  • Partnered with copywriters on print/online ads and direct mail
  • Worked with external advertising agency to ensure all materials match corporate brand

Jacobs & Clevenger

Art Director (Freelance)
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Oct 2003 - Mar 2004

Worked on Orbitz, Federal Reserve Bank, The American Marketing Association

  • Created brand identities, logos, print collateral, print ads and direct mail
  • Presented concepts and final deliverables to clients
  • Concepted and art directed client newsletters

Freelance Art Director

Jun 2001 - Oct 2003

Clients included Time Warner Cable, University of Texas, nFusion, Milkshake Media, Jell Creative, Fly Technologies

  • Partnered with national companies, local agencies and startup companies to produce websites, marketing campaigns and collateral
  • Developed long lasting relationships with clients

nFusion

Art Director
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Jan 2001 - Jun 2001

Worked on AV Guide, Newgistics

  • Served as design lead on B2B and consumer Web sites — including AVGuide.com and Newgistics
  • Concepted and designed direct mail campaigns and dimensional marketing materials
  • Designed business identity systems including letterhead and business card collateral

Cyberplex

Senior Interface Designer
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Apr 2000 - Jan 2001

Worked on 3M, AMD, Ditchwitch

  • Led strategy and design phases of Web projects—including 3M and AMD
  • Created identity systems and logos, maintaining consistency between print and electronic media

News 8 Austin

Senior Designer
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Jun 1999 - Apr 2000
  • Created brand identities for local news groups—including News 8 Austin (now known as Time Warner Cable News)
  • Produced and designed television graphics including map systems, over-the-shoulder (OTS) and lower thirds; set standards for on-air usage
  • Developed template for the news website that was used across multiple Time Warner Cable owned news stations
  • Trained and mentored a design staff

Spectrum Media

Art Director/Creative Manager
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Jun 1994 - Jun 1999
  • Implemented and managed a design department utilizing the latest hardware and software for creative
  • Art directed, designed and produced hundreds of CD, cassette, audio book and video packaging
  • Worked one on one with clients on a daily basis
  • Maintained a system of weekly press checks

Education

University of Oklahoma

Bachelor of Fine Arts Visual Communications
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Jan 1990 - Dec 1993

Skills

  • Creative direction
  • Art direction
  • Interactive advertising
  • Creative strategy
  • UX/UI
  • Concept development
  • Corporate branding
  • Social media marketing
  • Direct marketing
  • Design (digital/print)
  • Illustration
  • Animation
  • Macintosh OSX and Windows platforms
  • Photoshop, Illustrator, InDesign, After Effects and Acrobat
  • Microsoft Office including Word, Excel, and Powerpoint
  • Sketch / Zeplin
  • InVision
  • Keynote