Russel Hempel

Sr. Project manager
West Covina, CA
Certified Scrum Master with extensive experience in product development, marketing, and project management, currently in search of a new role that will draw upon expertise in leadership, planning, creative design, agile principles, budget administration, and negotiations, which will also provide opportunities for further professional contributions and growth. Also posseses skills as a graphic designer with over 16 years of experience in web, print and UI design. experience working with companies from start-ups to fortune 1000 corporations on various design projects and software.

Work Experience

Daring Escape Designs


Jan 2002 - Current
  • Founded company in 2002 and committed to help small businesses succeed. Create print collateral and corporate ID such as logos, stationary, advertising content, and catalogs. Design and develop websites.
  • Manage creative process from conceptualization and execution through production. Projects have varied from a website for a music band to a catalog and marketing material for a high-end barbecue grill manufacturer.
  • Outline necessary procedures to create intended design. Advise clients on advertising strategies and campaigns to reach target markets.


Sr. Project Manager

May 2015 - Aug 2016
  • Deployed a CRM software across multiple global locations resulting in enhanced partner funding, and leading TechShop to launch three new locations (with an additional two, opening in Q4 2016).
  • Improved public access to various Tech Shop tools and machinery training sessions through creation of an online and automated education system. Forecasted a 15% revenue gain through online full-service delivery. Saved cost of hiring instructors and occupying space to conduct classes.
  • Conducted complete redesign and coding of proprietary member access and control including requirement building, vendor sourcing, and negotiations, thereby allowing three international locations to access system.
  • Direct team across design, features, content creation, and hosting/server to develop a new customer-facing website for international locations and to design a new CRM software. Communicate with product owners and project managers to outline requirements, design frames, and clearly define processes. Prepare strategic plans, manage budgets, resolve issues, and keep track of projects’ status at all times.
  • Source contractors and cultivate relationships, formulate design and function decisions, translate ideas into product concepts, set deadlines, and manage estimates.

Heartland Payment Systems

Sr. Product Manager

Oct 2010 - May 2015
  • Collaborated with Product Development team to create a new product for iOS and Android platforms.
  • Boosted customer base by 300%+ and placed Freshtxt in a position of market leadership through intensive marketing campaigns (email blasts, web development, traffic conversion, and print collateral).
  • Negotiated directly with Caesar’s Palace casino and successfully established a kiosk-based flagship outlet.
  • Contributed significantly to transforming company image through design of new marketing collateral and re-design of tradeshow booth.

Freshtxt LLC.

Co-founder/Marketing Director

Jun 2008 - Oct 2010
  • Introduced and built a text-messaging platform (Freshtxt) for restaurants as a first-ever and highly successful product aimed at enhancing productivity, optimizing profits, and improving service. Saved $8K per year for an average customer, with an annual average net gains $14K. Reduced wait time by 10 to 20 minutes and elevated customer satisfaction by 20%.
  • Provided service to A-List clients nationwide. Established multiple VIP accounts; i.e.: Hard Rock Café.
  • Developed simple and intuitive UX in close coordination with restaurateurs, touted by one restaurant manager as “The best thing since beer on tap” and “revolutionary” by the Training Director of a large chain.
  • Negotiated advertising and media buys. Created marketing collateral and tradeshow displays.
  • Stayed on board as company was acquired by a Fortune 1000 company (Heartland Payment Systems) in 2010 as part of negotiated contract, for a smooth system handover and client retention.

Bertolini Inc

Graphic Designer

2003 - 2005
  • Designed and developed advertising and collateral materials for a large manufacturing company.
  • Strategized and implemented design direction and served as primary contact for clients to assist in comprehending the process.


Citrus Community College


1995 - 1997


Redeeming Love

Marketing Director

Mar 2014 - Current

Marketing and design for non-profit organization fighting sex trafficking in California and the USA


  • Entrepreneurial visionary, highly skilled in product development, design, and marketing.
  • Proven record of successfully initiating, building, managing, and operating two business ventures, one of which was sold to a Fortune 1000 company.
  • Full command of all processes involved in negotiations, regulatory compliance, and risk mitigation efforts.
  • Demonstrated success in outlining product specifications, business requirements, and project scope.
  • A strategic thinker with an innate understanding of how to package and present a product in order to win commitment and support conducive to scalable, repeatable, and profitable opportunities.
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Microsoft Office
  • Agile/Scrum
  • Business Development
  • Supplier Relations
  • Product Planning