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Rimes Chen, UX Designer at Garmin

Highly motivated, decisive, and results-oriented individual.

Work Experience

Mar, 2018 - Current

Garmin, UX Designer

Mar, 2018 - Current

Investigated user needs and competitor products through structured quantitative and qualitative research. Collaborated with UI Designers, Developers, and Stakeholders to create an intuitive, user-friendly interface.

[Shop Page Redesign]

  • Conducted usability tests and found consumers tended to look for shops closer to home and work.
  • Designed a new map mode interface to replace the old location listing interface, resulting in an 86% increase in Pageviews.

[Physical Store Campaign Analysis]

  • Used the results of semi-structured interviews, venue observation, and sales reports to assist the team in understanding the campaign performance.
  • After I presented the report, the sales team adopted the suggestion and obtained significant sales growth in the next campaign.
Apr, 2017 - Mar, 2018

SparkAmplify, UI/UX Designer

Apr, 2017 - Mar, 2018

SparkAmplify is a data-driven global media outreach platform; it is also a 2017 Google Startup Grind Top50 company. I was responsible for the platform and website UIUX design.

[SaaS Platform UIUX Redesign]

  • Led usability tests and online surveys to conduct rapid tests and revisions for reducing the bounce rate.
  • Created the UX design using Agile development while working closely with designers and developers.
  • Compared with the old version, the new platform had less bounce rate and better client satisfaction.

[Workshop User Survey]

  • Executed workshop surveys, including questionnaires and interviews.
  • Formulated improvement plans by compiling feedback and

understanding the platform entry obstacles for the media and companies.

May, 2014 - Feb, 2017

Taiwan Biotech, Graphic and Web Designer

May, 2014 - Feb, 2017

Created the look, layout, and features of the Taiwan Biotech website, and responsible for the overall visual design, including VI, package, graphic, and retail display.

[E-commerce Website UX Design]

  • Clarified the stakeholders' requirements and collaborated with vendors to build an E-commerce website.
  • In charge of the user story, user flow, wireframe, communication with the vendors, and checked before acceptance.

[Standardize the Design System]

  • To solve different design styles and usage issue, I actively executed the new design guideline and eliminated the outdated design.
  • As a result, the staff and vendors could use the design in different situations by following the guideline and keep consistency.
Dec, 2012 - Dec, 2013

MD REGIMEN, Graphic Designer

Dec, 2012 - Dec, 2013
  • Developed the overall layout and production design for applications such as advertisements, brochures, magazines, and digital materials.
  • Managed cosmetics and skincare products by controlling the package and printing costs.
Jan, 2012 - Nov, 2012

Design Studio, Freelance Graphic Designer

Jan, 2012 - Nov, 2012

Coordinated with clients to determine the scope of a project, presented design concepts to them, and delivered the final design.

  • Projects: Digital Illustration, Graphic Design, and Visual Identity.
  • Clients: TinTint (點點印), Share-kids Publishing Company (學而出版社), Moncoeur (心之芳庭), 2Plus (2Plus 桌遊設計).
Dec, 2010 - Dec, 2011

odot, Marketing Specialist

Dec, 2010 - Dec, 2011
  • Formulated digital marketing and WOM strategies for automotive clients.
  • Planned and monitored the ongoing company presence on social media and the internet.
  • Actively involved in SEO efforts and provided regular and final reports to clients.

Education

Sep, 2008 - Jan, 2011

Soochow University, M.S. in Industrial Psychology

Sep, 2008 - Jan, 2011
  • Conducted an experiment testing the effects of threats to masculinity on a feminine brand's cross-gender extensions. (https://reurl.cc/md0bYl)
  • Implemented customers’ survey projects at various research agencies.
Sep, 2004 - Jun, 2008

National Chung Cheng University, B.S. in Psychology

Sep, 2004 - Jun, 2008
  • Studies focused on human cognition, behavior, and emotion.
  • Learned research methods, including experiment design, statistics, and psychological tests; the scientific approaches enabled me to understand and solve complex problems logically.

Research Skills

  • Usability testing
  • Interviews
  • Questionnaires
  • Data analysis
  • Experimental Design
  • User journey maps

Design Skills

  • User flow
  • Wireframe
  • Mockup
  • Prototype

Software

  • Figma
  • Sketch
  • Adobe XD
  • Zeplin
  • Adobe Illustrator
  • Adobe Photoshop
  • Google Analytics
  • Data Studio
  • Hotjar

Languages

English
Fluent TOEIC: 860
Chinese
Native
Japanese
Basic JLPT N3