Rimes Chen, UX Designer at Garmin

Investigated user needs and competitor products through structured quantitative and qualitative research. Collaborated with UI Designers, Developers, and Stakeholders to create an intuitive, user-friendly interface.

[Shop Page Redesign]

• Conducted usability tests and found consumers tended to look for shops closer to home and work.
• Designed a new map mode interface to replace the old location listing interface, resulting in an 86% increase in Pageviews.

[Physical Store Campaign Analysis]

• Used the results of semi-structured interviews, venue observation, and sales reports to assist the team in understanding the campaign performance.
• After I presented the report, the sales team adopted the suggestion and obtained significant sales growth in the next campaign.

SparkAmplify is a data-driven global media outreach platform; it is also a 2017 Google Startup Grind Top50 company. I was responsible for the platform and website UIUX design.

[SaaS Platform UIUX Redesign]

• Led usability tests and online surveys to conduct rapid tests and revisions for reducing the bounce rate.
• Created the UX design using Agile development while working closely with designers and developers.
• Compared with the old version, the new platform had less bounce rate and better client satisfaction.

[Workshop User Survey]

• Executed workshop surveys, including questionnaires and interviews.
• Formulated improvement plans by compiling feedback and

understanding the platform entry obstacles for the media and companies.

Created the look, layout, and features of the Taiwan Biotech website, and responsible for the overall visual design, including VI, package, graphic, and retail display.

[E-commerce Website UX Design]

• Clarified the stakeholders' requirements and collaborated with vendors to build an E-commerce website.
• In charge of the user story, user flow, wireframe, communication with the vendors, and checked before acceptance.

[Standardize the Design System]

• To solve different design styles and usage issue, I actively executed the new design guideline and eliminated the outdated design.
• As a result, the staff and vendors could use the design in different situations by following the guideline and keep consistency.

• Developed the overall layout and production design for applications such as advertisements, brochures, magazines, and digital materials.
• Managed cosmetics and skincare products by controlling the package and printing costs.

Coordinated with clients to determine the scope of a project, presented design concepts to them, and delivered the final design.

• Projects: Digital Illustration, Graphic Design, and Visual Identity.
• Clients: TinTint (點點印), Share-kids Publishing Company (學而出版社), Moncoeur (心之芳庭), 2Plus (2Plus 桌遊設計).

• Formulated digital marketing and WOM strategies for automotive clients.
• Planned and monitored the ongoing company presence on social media and the internet.
• Actively involved in SEO efforts and provided regular and final reports to clients.

• Conducted an experiment testing the effects of threats to masculinity on a feminine brand's cross-gender extensions. (https://reurl.cc/md0bYl)
• Implemented customers’ survey projects at various research agencies.

• Studies focused on human cognition, behavior, and emotion.
• Learned research methods, including experiment design, statistics, and psychological tests; the scientific approaches enabled me to understand and solve complex problems logically.