Yesenia de León

• Yesenia.j.deleon@gmail.com
• Linkedin.com/in/yesenia-de-leon/
• Uxfol.io/yesenia.j.deleon

Work Experience

Senior UX Designer

Massachusetts Bay Transportation Authority

Sep 2023 - Current

In this contract role, I am part of the Fares Technology team. I ensure that riders have a seamless digital experience when purchasing and managing their fares. My latest project, Income-Eligible Reduced Fares, provides an easy and accessible application for low-income riders to get 50% off all rides on the MBTA. This entailed qualitative and quantitative research, prototyping, mentoring another designer, and a healthy dose of cross-discipline collaboration.

Product Designer

Feb 2022 - Jan 2023

At Curology, I was a Product Designer on the Retention team. My main focus was improving UX within the first 90 days of a user’s Curology experience. My role required producing detailed UI mockups, visual design, high-fidelity prototyping, unmoderated user research, usability studies and managing stakeholder expectations. My major project was rolling out “Custom Formula prescription change”, a prompt that allows users to request a different prescription if they have new skin goals.

UX/UI Designer

Jun 2018 - Jan 2022

I was a UX team of one at Cultural Care Au Pair in the marketing technology team (Martech). My responsibilities entailed moderated user research, detailed UI mockups, visual design, high-fidelity prototyping, usability studies, and supporting the implementation process. I designed with a global mindset as our product was seen and used in 26 countries with markets in Latin America, Europe, Africa, and Asia.

UX Designer

Apr 2015 - Nov 2017

As a UX Designer on the internal technology team, my users were fellow staff members and investment managers. It was a generalist role where I was responsible for designing applications to automate urgent daily tasks. A typical day would include gathering business requirements, rapidly prototyping, creating UI elements, and supporting the development process.

Assistant Developer

Sep 2014 - Mar 2015

This was a 6-month full-time co-op. I learned the fundamentals of working in an agile development team. I gained skills in SASS, Git, and PHP which I used when designing and deploying themes on content management systems like Drupal and WordPress.

Education

B.A Interactive Media

Emerson College

Sep 2012 - May 2014

A.A Communications

Skills

  • Figma
  • Sketch
  • Miro
  • Asana
  • Jira
  • Wireframing
  • High-fidelity prototyping
  • Usability testing
  • Qualitative research
  • Quantitative research
  • Usertesting.com
  • Research synthesis