Yesenia De Leon

Product Designer
Boston, MA
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linkedin.com/in/yesenia-de-leon
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Work Experience

Curology

Product Designer
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Feb 2022 - Jan 2023

At Curology, I was a Product Designer on the Retention team. My main focus was improving UX within the first 90 days of a user’s Curology experience. That included post-purchase and subscription management. My role required producing detailed UI mockups, visual design, high-fidelity prototyping, unmoderated user research, and usability studies.

Cultural Care Au Pair

UX/UI Designer
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Jun 2018 - Jan 2022

I was a UX team of one at Cultural Care Au Pair in the marketing technology team (Martech). My responsibilities entailed moderated user research, detailed UI mockups, visual design, high-fidelity prototyping, usability studies, and supporting the implementation process. I designed with a global mindset as our product was seen and used in 26 countries with markets in Latin America, Europe, Africa, and Asia.

Fidelity Investments

UX Designer
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Apr 2015 - Nov 2017

As a UX Designer on the internal technology team, my users were fellow staff members and investment managers. It was a generalist role where I was responsible for designing applications to automate urgent daily tasks. A typical day would include gathering business requirements, rapidly prototyping, creating UI elements, and supporting the development process.

Echo & Co.

Assistant Developer
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Sep 2014 - Mar 2015

This was a 6-month full-time co-op. I learned the fundamentals of working in an agile development team. I gained skills in SASS, Git, and PHP which I used when designing and deploying themes on content management systems like Drupal and WordPress.

Community Leadership

Raw Art Works

Board Member
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Oct 2015 - Jun 2021

Raw Art Works (RAW) is a youth arts organization in Lynn, MA focused on art therapy with programs in visual arts, digital film, and more. As an alumna, I advocated for the voices who are not in the board room, the kids and teens who participate in the program. I also provided mentorship for high school seniors during the college application process.

Education

Emerson College

B.A Interactive Media
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Sep 2012 - May 2014

Bunker Hill Community College

A.A Communications
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Sep 2009 - May 2012