Matt Johnston

User Experience Designer

Talented UX designer with 5 years of international agency experience in digital design. Dedicated to combining creative and strategic thinking to craft meaningful, user-centred solutions.

Work Experience

  • Apex UX Ltd. (Sheffield, UK)

    Director / UX Consultant|Nov, 2018Current

    Founded a limited company in the UK, continuing business relationship with Danish dental tech company, 3Shape. Currently designing low to hi-fidelity prototypes for a brand new SSO registration flow.

    • UX Consultancy
    • SSO Registration Flows
    • Hi-fidelity Prototypes
  • Loft37 (Copenhagen, Denmark)

    Senior UX Designer|Jan, 2018Nov, 2018

    On-site consultant for 3Shape, designing an ROI calculator and optimizing a partner support platform. Also steered concept design for renowned companies in healthcare and robotics, including a clinical trial social network (Novo Nordisk) and product configurator (Universal Robots).

    • Information Architecture
    • Concept Development
    • Usability Testing
  • Publicis.Sapient (Copenhagen, Denmark)

    UX Architect|Jul, 2016Dec, 2017

    UX project lead at a marketing and tech agency (formally DigitasLBi) for multinational manufacturing companies. Undertook concept development for urban gardening app (Husqvarna) and digital transformation project (Grundfos).

    • Service Design
    • Design Sprint Facilitation
    • Design Systems
  • EVRY (Oslo, Norway)

    UX UI Designer|Nov, 2014Jun, 2016

    Conceptualised banking services of the future with a Nordic-wide innovation team, using Lean Startup and Agile methodologies. This was my first experience in building rapid prototypes and conducting guerrilla usability studies with young children.

    • Human-Centered Design
    • UX Field Research
    • Rapid Prototyping


  • Leeds Metropolitan University

    BSc (Hons) Multimedia Technology 2:1|20062009


    • User + stakeholder interviews
    • User journey mapping
    • Design sprint facilitation
    • Sketching ideas
    • Low + high fidelity prototyping
    • Atomic and Responsive Design
    • User flows + task flows
    • Information architecture (card sorting + tree tests)
    • Data analysis
    • Usability test moderating (remote + in–person)
    • Project handoff
    • Building pattern libraries
    • Design Tools (Sketch, Figma, XD, Whimsical)
    • UX Tools (InVision, Mural, Optimal Workshop, Lookback)
    • Collaboration Tools (Mindmeister, Slack, Jira, Trello)