Maker + Marketer
Out-of-the-box thinker with an endless drive to create, experiment, and learn. Proven marketer with 8+ years experience in the digital marketing space with specialized knowledge in outreach/influencer marketing, content strategy, and search engine optimization. I thrive under fast atmospheres that encourage a culture of innovation. I am looking to join a team that values radical experimentation to push the limits of their field. Let's make something great together.
Responsible for leading the content strategy team in creating excellent inbound marketing campaigns for top-tier private universities around the nation. My daily duties revolve around overseeing the team's content marketing efforts, developing content strategy for legacy clients, testing new automation and content amplification platforms, collaborating across departments to launch new projects and pieces, optimizing internal processes, as well as serving as a role model for strategy, innovation, and lifelong learning.
Founded a small 4-person agency specialized in native advertising and outreach marketing for B2C companies. Oversaw product development, account management, marketing strategy, and enjoyed a wealth of additional duties unique to driven, passionate entrepreneurship.
Led multiple integrated marketing campaigns utilizing SEO, social media, content marketing, native advertising, and outreach strategies for high-performance campaign results that made a difference.
Assisted the CEO in a variety of brand and client tasks including social media management, copywriting, marketing strategy, process optimization, graphic design, and web development. The majority of my work consisted of content creation for managed social media accounts and blogs. Worked primarily with Drupal and Wordpress, both for technical/design work in addition to content creation for the company and its clients.
Interned as the assistant to the Director of Promotions. Maintained social media accounts for the brand and individual artists, created promotional copy for artist campaigns, coordinated regional events for the Dim Mak fashion collection, and worked with the larger creative marketing team to strategize for all brand promotional events.
Graduated Cum Laude with Departmental Honors. President of the American Marketing Association Club and member of the Sigma Tau Delta International English Honor Society.
DeployBox is a pre-launch subscription service that sends monthly packages to soldiers stationed around the world. Currently applying growth hacking principles and strategies regarding design, lead generation, and user acquisition. The first product test is scheduled for December 2015.
I lead project management, user experience, creative direction, and marketing strategy for Forensic Scholars Today, a content and branding initiative on behalf of Concordia University St. Paul, a Learning House client. Collaborated with The American Institute for the Advancement of Forensic Studies (AIAFS) CEO and CSP professor, Jerrod Brown, to develop a quarterly academic publication centered on the field of forensic science.
Developed a private social network for the Sanchez family in California. Built on Wordpress along with custom HTML, CSS, and PHP for additional features. Members use the network to communicate with other relatives, keep updated gift wish lists, add and RSVP to family events, as well as share important news on the community blog. In essence, this is a simplified Facebook with added features that extended families can use to keep in touch, regardless of age/tech literacy. Due to the private nature of this project, please contact me directly for screenshots or special access.