Jessica Elle

Maker + Marketer

Louisville, Kentucky

Out-of-the-box thinker with an endless drive to create, experiment, and learn. Proven marketer with 8+ years experience in the digital marketing space with specialized knowledge in outreach/influencer marketing, content strategy, and search engine optimization. I thrive under fast atmospheres that encourage a culture of innovation. I am looking to join a team that values radical experimentation to push the limits of their field. Let's make something great together.

Work Experience

  • The Learning House

    Senior Inbound Marketing Strategist|Nov, 2013Current

    Responsible for leading the content strategy team in creating excellent inbound marketing campaigns for top-tier private universities around the nation. My daily duties revolve around overseeing the team's content marketing efforts, developing content strategy for legacy clients, testing new automation and content amplification platforms, collaborating across departments to launch new projects and pieces, optimizing internal processes, as well as serving as a role model for strategy, innovation, and lifelong learning.

    • Launched Forensic Scholars Today, a quarterly academic publication highlighting the field of forensic science, in collaboration with a Concordia University, St. Paul professor.
    • Drove a 137% Y^Y increase in organic leads for Southeastern University Online - all during the school's traditional off-season (October).
  • Postachio

    Founder|Jul, 2012Jul, 2013

    Founded a small 4-person agency specialized in native advertising and outreach marketing for B2C companies. Oversaw product development, account management, marketing strategy, and enjoyed a wealth of additional duties unique to driven, passionate entrepreneurship.

    • Directly managed a team of outreach specialists to generate brand awareness for our clients through SEO-optimized, content-driven ad placements across a private, internally cultivated network of independent blogs and news publications.
    • Sold Postachio assets one year later to a Canadian firm that went on to develop a blogging platform.
  • Revana Digital (Formerly WebMetro)

    Marketing Manager|Feb, 2010Jul, 2012

    Led multiple integrated marketing campaigns utilizing SEO, social media, content marketing, native advertising, and outreach strategies for high-performance campaign results that made a difference.

    • Propelled a relatively unknown cosmetics brand to the #2 position on Google for the term "makeup" after a 5-month outreach/influencer campaign of my direction. This company still ranks high to this day for individual product terms and continues to use the majority of my onsite SEO recommendations.
    • Led strategy to develop an interactive tool that enables users to estimate storage unit needs by dragging furniture and boxes into a 3D storage unit. The storage space calculator is still in use on the client's website today.
    • Directly managed promotion expenses for clients totaling over $15k monthly. Budget exclusively went to outreach marketing efforts with each buy being thoroughly reviewed for SEO and referral traffic benefits.
  • Nattergalen

    Marketing Assistant|Aug, 2008Feb, 2010

    Assisted the CEO in a variety of brand and client tasks including social media management, copywriting, marketing strategy, process optimization, graphic design, and web development. The majority of my work consisted of content creation for managed social media accounts and blogs. Worked primarily with Drupal and Wordpress, both for technical/design work in addition to content creation for the company and its clients.

    • Created over 80 pieces of unique content covering military/defense topics for a military social network.
    • Brainstormed and optimized content for a food documentary highlighting the benefits of plant-based diets. The documentary went on to become a viral hit and continues to have a zealous community of fans.
  • Dim Mak Records

    Promotions Assistant|Oct, 2007Sep, 2008

    Interned as the assistant to the Director of Promotions. Maintained social media accounts for the brand and individual artists, created promotional copy for artist campaigns, coordinated regional events for the Dim Mak fashion collection, and worked with the larger creative marketing team to strategize for all brand promotional events.

    • Played a team lead role in facilitating the first Dim Mak fashion show by casting models and acting as event coordinator.
    • Participated in brainstorming promotional giveaways and booth design for MAGIC, the world's largest fashion marketplace/showcase in Las Vegas (2008).

Education

  • University of La Verne

    Bachelor of Arts - English|Sep, 2008May, 2012

    Graduated Cum Laude with Departmental Honors. President of the American Marketing Association Club and member of the Sigma Tau Delta International English Honor Society.

  • Code Louisville

    Front-End Development|May, 2015Current

    Current student of Code Louisville's Front-End Development track covering HTML, CSS, Javascript, and more.

Projects

  • DeployBox

    Product Developer|Oct, 2015Current

    DeployBox is a pre-launch subscription service that sends monthly packages to soldiers stationed around the world. Currently applying growth hacking principles and strategies regarding design, lead generation, and user acquisition. The first product test is scheduled for December 2015.

  • Forensic Scholars Today

    Project Lead|Jul, 2015Current

    I lead project management, user experience, creative direction, and marketing strategy for Forensic Scholars Today, a content and branding initiative on behalf of Concordia University St. Paul, a Learning House client. Collaborated with The American Institute for the Advancement of Forensic Studies (AIAFS) CEO and CSP professor, Jerrod Brown, to develop a quarterly academic publication centered on the field of forensic science.

  • Sanchezbook

    Product Developer|Aug, 2014Current

    Developed a private social network for the Sanchez family in California. Built on Wordpress along with custom HTML, CSS, and PHP for additional features. Members use the network to communicate with other relatives, keep updated gift wish lists, add and RSVP to family events, as well as share important news on the community blog. In essence, this is a simplified Facebook with added features that extended families can use to keep in touch, regardless of age/tech literacy. Due to the private nature of this project, please contact me directly for screenshots or special access.

Skills

    • Inbound Marketing
    • Outreach/Influencer Marketing
    • Search Engine Optimization (SEO)
    • Content Strategy
    • HTML/CSS/Javascript
    • Data Visualization
    • Pay-Per-Click (PPC)
    • Project Management
    • Creative Direction
    • User Experience (UX)
    • Analytics
    • Agile (SCRUM)