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Marina Neff

Senior Product Designer
Berlin, Germany
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marinaneff.com
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neff.marina@gmail.com
Hi, I'm Marina. As a dedicated Senior Product Designer with over 10 years of experience. I have a passion for using my design skills to create impactful solutions that help people. I believe that nothing is more fulfilling than being part of a team that shares my values, and that works for an organization that values its employees. I have had the pleasure of working with a diverse range of clients throughout my career, including NGOs, banking institutions, Siemens Home, Rossmann, MAN, Helios, SMA, HUK24, and many more. This breadth of experience has allowed me to gain valuable insights into the challenges that different industries face, and has equipped me with the skills to create solutions that meet their unique needs. I have a proven track record of designing user-centered solutions that deliver results for my clients, and I am committed to continuing to push the boundaries of what's possible in my field. So, are you ready to join forces and create effective solutions that will skyrocket our clients' success and delight our users? Let's make it happen!
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Work Experience

Moss

Senior Product Designer
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Mar 2022 - Current

Moss provides companies with powerful corporate cards (physical as well as virtual), invoice management, reimbursements and automated accounting.

I am part of the Accounting team and handle all issues that primarily affect the finance team.

Product areas for which I am responsible:

  • Setup flow for successful connection with the Accounting software.
  • Transaction review process
  • Export of all data to the relevant accounting software
  • Automation
  • Receipt management
  • Inbox

Skills:

  • UI/UX Design
  • User Interviews
  • Prototyping
  • Design System

Edenspiekermann

Designer
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May 2018 - Jan 2022

Edenspiekermann is a global design and consulting firm driven by brand, content and technology.

  • Responsive Webdesign
  • App Design
  • Interaction Design
  • UI/UX
  • Brand Design
  • Prototyping
  • Design System
  • Planning and holding workshops

Magine TV

Webdesigner
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Dec 2015 - Oct 2017

Magine TV is a Swedish startup that offers its users the possibility to stream television on various devices and give them the possibility to stream where and how they want. I was a part of the Berlin office. At first, my area of responsibility lay in all marketing materials such as the website, banner, Upsell modules, and material for our partners. Over time I got more and more involved in our product and designed an overall new look for our big screen apps, such as PlayStation and Amazon. This new design will also be implemented to the new Touch Apps.

  • Interface design
  • Webdesign
  • UI Design
  • Screendesign
  • UX Design
  • Multiple Plattforms
  • Big Sreen
  • Touch Apps

Aperto AG

Designer
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Mar 2012 - Sep 2015

One of Germanys top leading online advertising agencies with a focus on large corporate and automotive brands. I had the opportunity to work for various clients and develop from little landing pages to big information architecture projects.

  • Interface design
  • Webdesign
  • UI Design
  • IA Design
  • Screendesign
  • Mobile Design
  • Responsive Webdesign

Freelancer

Designer
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Jan 2011 - Feb 2012
  • Print
  • Corporate Design
  • Assistant at movie set
  • Installation Design
  • Screen Design
  • Image editing

insglück, Gesellschaft für Markeninszenierung mbh

Internship
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Oct 2010 - Dec 2010

Insglück is an agency that sets its focus on developing designs and concepts for exhibitions, conferences, road shows, and opening ceremonies.

  • Packaging
  • Side shows
  • Image editing
  • Screendesign
  • Installation Design

Projects

Kehrwork

Brand designer
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May 2022 - Jun 2022

Kehrwork offers an ecological cleaning service for private households as well as businesses in Berlin - fair and professional.

In close cooperation with the founder, I developed the logo, as well as the first steps for the branding.

Helios

Lead Designer
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Nov 2020 - Jan 2022

The hospital group Helios, a long-time client of Edenspiekermann, asked for the conception of new components and the further development of selected existing components. As the project is entering a new phase, the development of the components has been pushed back, so the new concepts and designs are not yet live.

  • Redesign of modules
  • Creation of new modules/components
  • Reworking of the existing design
  • Development of a first global navigation concept

SMA

Senior Designer
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Jan 2021 - Dec 2021

Energy Management

I contributed to the creation of an energy management system for private households. This system enables the creation of time schedules and operating modes for energy usage, which provides the users with greater control over their energy consumption.

Status list of plants for Installers and system operators

Redesign of the status list for installers and system operators to provide faster visibility in case of problems. The focus here was also on the smooth display on different screen sizes and quick access to the overview of individual plants in order to be able to estimate the correct need for action.

Establish design System

  • Established design system with design tokens
  • Creation of primitives
  • Created the first atomic components

SKala Campus

Lead Designer
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Jul 2020 - Dec 2020

For the joint project of the non-profit analysis & consulting company Phineo and the support association SKala Initiative, a concept of a learning path was designed and developed in addition to the branding and the UI/UX. In this process, the concept and design was implemented in a prototype which was then tested in a user test. Based on the results, iterations were then initiated.

  • Design language
  • Responsible for the UI
  • User Testing
  • Responsive Design – Mobile, Tablet & Desktop
  • Design Tokens
  • Presentations
  • Workshops
  • Clickable Prototypes – Mobile & Desktop

HUK24 & HUK Coburg – User Typology

UX Designer
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May 2019 - Jun 2019
  • Analysis existing material
  • Creation of a screener
  • Organization of the interviews
  • Execution of interviews and user tests – on-site & remote
  • Summary of all insights from the interviews
  • User types defined

HUK24 – Price Calculator

UI/UX Designer
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Jun 2018 - Jun 2019

Our team developed the new concept and design for the HUK24 price calculator in close cooperation with the client. It was important to us to guide the user intuitively through the various steps of the contract. During the development we always made sure not to lose sight of the user's needs as well as the business goals and to bring them together. With the creation of the price calculator for household and car insurance, we laid the foundation for the further use and development of the other insurance products.

  • Conception and Design – Mobile first approach and adaptation for the web
  • Development of components
  • Presentation
  • Prototyping - mobile and desktop

HUK24 – Rebranding

Designer
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Jun 2018 - Jun 2019

Together with the lead designer, we gave one of the largest online insurers in Germany a new branding. In addition to the UI, we developed a new and uniform concept for the key visuals of the individual insurance products. In addition, we also developed a new icon set based on the key visuals.

  • Digital Rebranding
  • Workshop
  • Presentations

Magine TV Website

Designer
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Dec 2015 - Jul 2017

I was responsible for developing a new modal responsive web design for the Magine TV website. With the constant optimisation of the modules, I improved the customer journey. Through A/B testing we could make sure that the designs fulfill the needs of our customers and also our own KPIs.

Magine TV – Pricing Table

Designer
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Apr 2016 - Jun 2016

I recreated the whole Channel Upsell modal to a more sales-driven design approach, to promote our core product packages and give a better comparison for the user. I worked together with the marketing and UX to develop the new concept of the page. All designs were tested on a user group and led to an increase of the conversion rate.

Aperto Website

Designer
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2015 - 2015

To give Aperto's new profile a state of the art look, the agency got a new and responsive website. I was responsible for designing whole module concepts up to the implementation of the final design. My work included image editing, creation of mobile and tablet views, mockups for the keyvisual, 3D-artworks as well as the creation of design templates for building the whitepaper in the new look of the agency.

Education

Mediadesign Hochschule

B.A. Mediadesign Mediadesign
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Oct 2007 - Jul 2010

The major Mediadesign, got me the possibility to have an introduction to various design fields. Such as editorial design, packaging, corporate design, web design, 3D, film and room installations.

Gewerbliche Schule Lahr

Certified Graphic Designer Graphic Design
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Sep 2004 - Jul 2007

Skills

  • Interface Design
  • Responsive Web Design
  • UI/UX
  • Interaction Design
  • User Interviews
  • User Tests
  • Figma
  • Miro
  • Workshops
  • E-Commerce
  • Screendesign
  • Mobile Interface Design
  • User Interface Design
  • Brand Design
  • Icon Design
  • Adobe Creative Suite
  • Sketch
  • InVision
  • Zeplin
  • Marvel