Mike Fruhbeis

Visual Problem Solver

Ramsey, NJ

Mike is a visual designer, who has branding and art direction chops, all well as a passion for user centered design solutions. His twenty years of digital design experience ranges from corporate in-house and smaller agency to freelance design for B2B solutions. He is able to organize content meaningfully and uses intelligent approaches in creating better user engagement. He listens to people. He likes to solve problems, find pain points and deliver great customer experiences. He believes empathy is key. With a background in traditional design, Mike is self-taught in all things UX and strives to make products that will benefit the user at hand.

Work Experience

  • FDG / MFVD

    Lead Designer / Owner|May, 2008Current

    Full service design studio focused on affordable custom creative solutions for a wide variety of clients. Idea + Direction / Execution = Creative Solution

    • Deliver market driven customer-centric print and digital design including motion graphics from inception to creation and ongoing management
    • Collaborate with partners, editors and developers on digital strategies
    • Create storyboards and develop assets and concepts for motion graphic projects
    • Maintain new design trends and skills through online training and new process discovery
  • Healthfirst

    Art Director|Sep, 2013Dec, 2013

    Got a call from former boss to be lead art director on various initiatives related to ObamaCare.

    • Handled logo realignment for sister brand
    • Designed OOH ads and direct mail pieces
    • Created template for Healthy Tips blow-in
  • Pearson Education

    Art Director|Jun, 1998May, 2008

    Made my mark with this world leader in educational publishing. Started out a design assistant and worked my way up to Art Director for the Business Publishing Unit.

    • Conceptualized and designed cover and editorial layouts
    • Built relationships with editorial team to effectively design for pedagogical requirements which improved the student experience
    • Effectively iterated on designs based on editorial team feedback
    • Evolved with the design process by thinking critically about the end user
    • Developed working prototype for design approval (50% cost savings)
  • Multimedia Solutions Corporation

    Rich Media Designer|Jun, 1997Mar, 1998

    First job out of school where I satiated my appetite for motion graphics. Left job and drove to Alaska.

    • Worked primarily in After Effects, Premiere and Director on projects for Wiley, Alger Funds, Maxell and GAF.
    • Recorded and edited VO spots for client projects

Education

  • St. Michael’s College, Colchester, VT

    BFA - Studio Art

  • Parsons School of Design, New York, NY

  • Edward Tufte’s Presenting Data and Information

  • Online classes from Coursera / Udemy / Skillshare / Springboard (UX)

  • GFK UX Masterclass NYC 2014

Skills

    • Branding
    • Creative Direction
    • Information Design
    • Wireframing
    • Usability Testing
    • HTML5/CSS
    • Adobe Creative Suite
    • Sketch
    • Framer