Rouzbeh Sarrafieh

R
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Work Experience

Freelance Web Designer and Developer

Freelancer
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Aug, 2010 - Current
  • Create hand coded websites from concept to completion including information architecture, wire framing, design and front-end development using HTML, CSS, jQuery, Photoshop and Illustrator
  • Manage development projects from scoping to executing development, including any troubleshooting to keep client deliverables on strict deadlines
  • Liaison between clients, design departments and marketing departments setting company standards for web and email capabilities while researching latest trends in development, design and user experience
  • Technical troubleshooting and advisement of code for clients, agencies, and departments during any given stage of the release schedule of products
  • Managed project schedule and deployment to ensure the concurrent release of product and site for various digital products
  • Please inquire for a list of clients and projects

Musicians Institute

Designer / Project Manager
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Sep, 2013 - Nov, 2014
  • Create print collateral for the marketing and internal departments from flyers, promotional materials, brochures, catalogues to unique out of the box assets
  • Manage the development of mi.edu architecture within the CMS alongside 3rd party/in house developers
  • Implement an entire new email marketing system using Mailchimp from list migration to producing email templates and web banner advertisements to promote campus wide initiatives
  • Create and decide on graphics, layout and typographic choices for themi.eduwebsite and consumer facing advertising, presentation and proposal materials, product packaging, catalogs, trade show graphics etc...

Experian CheetahMail

Front End Developer
|

Feb, 2012 - Sep, 2013
  • Create responsive websites and emails from scratch using best practices for optimized cross browser experience
  • Manage development projects from scoping to executing development, including any troubleshooting to keep client deliverables on strict deadlines
  • Liaison between designers, marketing department and clients setting company standards for web and email capabilities while researching latest trends in development, design and user experience.
  • Technical troubleshooting and advisement of code for clients, agencies, and departments during any given stage of the release schedule of products

Universal Music Group

Promotional Content Coordinator
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Apr, 2008 - Oct, 2010
  • Produce custom digital marketing emails and materials using Photoshop, Illustrator and HTML
  • Increased fulfillment of digital promotional product across all Universal owned labels by 113% while developing client/label relationships to support UMG initiatives to reduce costs
  • Manage digital release tracking and data reports, create on demand release activity reports for content owners and update daily digital list activity reports
  • Assemble departmental collateral, presentations, and budget reports to be presented at weekly meetings

Interscope Records

Intern and Temp
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Sep, 2007 - Apr, 2008
  • Create marketing materials such as posters, flyers, web banners and emails using Photoshop and Illustrator.
  • Assistant to multiple product managers managing schedules, phone calls, artist and executive travel arrangements.
  • Formulate ideas to increase marketability and acquire wider audiences for current and upcoming artists.
  • Evaluation and optimization of market options using current analysis of market size, share, and cost efficiency.

Education

School of Visual Arts

Design and Development
|

2013 - 2013
  • HTML/5 and Javascript

  • Visual Language
  • Color Theory
  • Information Architecture and Design
  • Interaction Design

NYU

Web Development
|

2012 - 2012
  • Took classes that explain best practices for current coding techniques in HTML/CSS and JavaScript.

New Horizons Computer Learning Center

Certificate Adobe Certified Web Specialist
|

2011 - 2011

Universal College of Marketing & Sales

Certificate Marketing & Best Business Practices
|

2009 - 2010

California State University-Fullerton

Bachelor of Arts Communications
|

2005 - 2007

Skills

  • User Experience
  • Dreamweaver
  • Web Design
  • Email Marketing
  • Digital Marketing
  • Photoshop
  • CSS3
  • CSS
  • HTML
  • Illustrator
  • WordPress
  • InDesign
  • Interaction Design
  • Adobe Creative Suite
  • Information Architecture
  • Advertising
  • Web Development
  • HTML 5
  • Creative Direction
  • User Interface Design
  • jQuery
  • Graphic Design
  • Content Strategy
  • CMS
  • Digital Media
  • Social Networking
  • Online Marketing
  • User Interface
  • Digital Strategy
  • JavaScript
  • New Media
  • Web Analytics
  • Google Analytics
  • SEM
  • Branding & Identity
  • Web Content Management
  • Google Adwords
  • A/B Testing