Sander Kocken

Bangkok, Thailand


Work Experience

Michael & Giso

Marketing Trainee

Apr, 2012 - Jul, 2013

Being part of the development of the brand appearance of and online marketing on both strategic and executing level (web development, advertising and internet marketing activities). Proposing and implementing new concepts like Private Tailoring, the Style Reporter and the advancement of E-commerce channels.

America Today

Sales Representative

Oct, 2010 - May, 2012

Part of the sales and promotion team in multiple flagship stores of the apparel brand America Today. Key activities are maintaining and optimising the retail environment and acquiring new prospects.

  • Gaining experience in Sales, Communication and Customer Acquisition

Michael & Giso

Marketing Manager

Jul, 2013 - Dec, 2015

As Marketing Manager I was responsible for all of the marketing activities of one of the largest M2M apparel chain of the Netherlands. Together with a team of 8 people I coordinated new marketing campaigns, advertising budgets, branding, communication and customer acquisition for both B2C and B2B. All these activities were based on strategies I set up aimed on business growth and international expansion.

  • Coordinating a team of 8 marketing coworkers.
  • Determining new company strategies and policies.
  • Stimulating growth in revenue and brand awareness.

Grass Asset Co. Ltd. / Micromatics Co. Ltd

Marketing Trainee

Jul, 2014 - Jan, 2015

As Marketing trainee for Micromatics Co. Ltd, a Chon Buri based manufacturing company specialised in CNC Turning, CNC milling and Waterjet Cutting, I initiated and assisted in serveral marketing activities focussed on the B2B market. I maintained existing accounts and drafted new strategies for customer acquisition and retainment. Throughout this time I got a detailed insight in this manufacturing market.

  • Manufacturing specialised in CNC Turning, CNC Milling, CNC fabrication and Waterjet Cutting
  • Relevant experience for future functions

Internet Marketing Consulting

Online Strategist and Consultant

Jan, 2013

Providing companies with strategic insights and consults on how Internet Marketing and Technology should be integrated in their business or organisation for business growth and brand awareness. The strategic outlining and actual development phases were executed by me our outsourced through third parties.


Nassau Education Community - High School


Sep, 2010 - Jun, 2013

Core education with a profile orientation on commercial economics.

King William I College

International Business Studies (IBS) Diploma Manager Wholesale & Commerce

Aug, 2012 - Jul, 2015

A bilingual study in business covering all aspects of starting up and managing an international orientated company. The program focusses on a wide range of business subjects including marketing, finance, logistics, management, events and human resource management. Graduated in July 2015 with all subjects completed with a B+ or A. The program includes two internship period which are completed at Michael & Giso in the Netherlands and at Micromatics in Chon Buri, Thailand.


Level 3 Diploma in BTEC International Studies

Aug, 2012 - Sep, 2015

An globally recognised education program based on the BTEC system. The content of the program is based on all practical, specialist, interpersonal and strategic skills in Business. The program is fully optimised to meet the needs of employers by focussing on relevant qualifications and career planning. Graduated with the level-3 BTEC diploma equivalent with 18 completed investigation essays in a wide range of business subjects.

Treehouse Online Courses

iOS development in Swift | Startup Creation

Mar, 2015 - Current

Following two part-time online courses in iOS development and startup creation to gain further knowledge and understanding of mobile app development out of own interests. Key subjects are the way mobile apps are structured and how technology can be implemented into day-to-day business.


  • Startups
  • Technology
  • Internet Marketing
  • Adobe Photoshop
  • Product Prototyping
  • UI Design
  • HTML5 & CSS Development
  • Wordpress Development
  • Magento e-commerce
  • Google Analytics
  • Brand Creation
  • Social Media advertising
  • Retargeting
  • Email Campaigns (Mailchimp)
  • HR & Recruitment
  • CRM system
  • A/B splitting
  • Management Skills
  • Strategic Thinking
  • Entrepreneurial Mindset
  • Open Minded
  • Marketing
  • Development and management of logistical processes
  • Monetization
  • Dutch Language on C2 Level
  • English Language on C1 Level
  • Spanish Language on A2 Level
  • SEO strategy
  • SEA campaigns
  • Economy
  • Business Mapping
  • Copywriting
  • Motivating Coworkers
  • Market Research
  • Trend Watching
  • Web Design
  • iOS development (beginner)
  • Photography
  • Apparel Industry
  • Business Plan Creation
  • Handling of Customers
  • Project Management
  • Leadership
  • Strategy