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Joanna Morańska

Gliwice, Poland
joannamoranska@gmail.com
shorturl.at/DRzof
+48 663 617 417

Joanna Morańska

Skills

  • Adobe Creative Suite
  • App Design
  • Art Direction
  • Branding and Identity
  • Corporate Identity
  • Graphic Design
  • Graphics
  • Illustrator
  • Indesign
  • Logo Design

Work Experience

IMG Arena

IMG Arena

Senior Product Designer
Jul 2021 - Current

Delivering immersive, scalable and precise UX/UI solutions across complex sports-tech environments. I lead end-to-end design of advanced backoffice tools for federations and tournament operators, enabling real-time data workflows, event operations and performance tracking across multiple sports. Rooted in user-centred thinking, combining UX strategy, prototyping and cross-functional collaboration to drive clarity, efficiency and impact.

Bold

Bold

CEO | Art Director
Dec 2010 - Current

I design comprehensive solutions across digital product design (UX/UI), brand strategy, and visual identity. I work with both corporate and tech clients - from the sports industry to the luxury goods sector.

Scope of work includes:

• Designing digital products from concept to implementation

• Creating brand strategies and visual identity systems

• Designing services and interface components

• Conducting UX analysis and product testing

• Providing strategic audits and consultations

FlightScope

FlightScope

User Experience / User Interface Designer
Aug 2019 - Jul 2021
  • Creating UI design for advanced sports systems

  • Gathering functional and non-functional requirements for stakeholders

  • Developing UX design process, gathering, shaping and validating requirements for clients like Wimbledon, IMG ARENA, Turkish Airlines EuroLeague

  • Analyzing and improving existing products and defining requirements for new ones through UX inspection methods and usability tests

  • Creating high-fidelity and low-fidelity interactive prototypes (wireframes/mockups)

  • Close collaboration and direct communication with teams of software testers, .Net, Android, Front-end and Back-end developers

Trufey

Trufey

Graphic Designer / Strategist
Jan 2017 - Apr 2020
  • Developing concepts and graphic designs and creating brand development strategy for Gucci Timepieces in Poland

  • Taking comprehensive care of the TAG Heuer Poland brand in social media

  • Graphic designing focused on the creation and development of products for the luxury goods industry

  • Creating marketing strategy - reporting, data analysis and setting the directions of brand promotion

Flightscope

Flightscope

Graphic Designer
Sep 2016 - Aug 2019
  • Designing and implementing visual identity for professional sports such as tennis and golf

  • Creating static mockups and interactive prototypes for digital products (websites, desktop applications), components and stylesheet designs

  • Creating GUI for Windows and Android platforms

  • Improving and developing existing products and working on new ones

  • Creating graphic (UI) components for tennis tournaments

Umbrastudio

Umbrastudio

Graphic Designer
Sep 2009 - Nov 2010
  • Graphic designing (visual identity, brand identity, creative concepts and key visuals)

  • Graphic designing oriented towards e-commerce

Agencja Reklamowa Itd

Agencja Reklamowa Itd

Graphic Designer
Jun 2008 - Aug 2009
  • Designing corporate identity

  • Website graphic design (e-commerce, landing page, regular website)

  • Designing marketing/ads materials

  • Designing ads and content for social media

Polskie Radio Katowice

Polskie Radio Katowice

Copywriter
Jul 2006 - Aug 2006
  • Creating content for advertising spots

  • Assistance in sound production in Radio Katowice recording studio

Education

Uniwersytet SWPS

Uniwersytet SWPS

UX | Product Design
2019 - 2020

WSTI

WSTI

Grafika komputerowa
2007 - 2009

Uniwersytet Śląski

Uniwersytet Śląski

Filologia Polska