Rajath Dasanakodige Manjunath

Digital Business Specialist
Bangalore, Karnataka


Highly focused and detail-oriented individual, with experience in leading and working with diverse teams to derive the best results efficiently. Strategic thinker with exceptional interpersonal skills and the ability to leverage experiences for continued learning.

Work Experience

Roamamore Inc.

Product Manager - Growth

Jun, 2018 - Current

Joined as the second employee, took lead on building and scaling OTA web funnel. Managed and scaled 100% remote product and support teams.

  • Responsible for $0 - $1M monthly hotel bookings in 6 months on thewaylo.com
  • Improving UX & conversions on chatbot and web with extensive experimentation and A/B testing
  • Achieved unit level profitability for hotel bookings by optimising & Scaling PPC campaigns on Facebook, Adwords
  • Built and managed a customer support and sales operation team for chat and telesales, 100% remote
  • Worked with Analytics tools like: Google Analytics, Heap, Yandex, Quantcast, CrazyEgg, Mixpanel
  • Set up and managed email, push notification, newsletters, sms campaigns and retargeting

KPMG India

Management Consultant

Jun, 2016 - Jun, 2018

Joined directly from BSchool via PPO to Digital Strategy teams focusing on cognitive automation and immersive experience

  • Large scale IT Transformation for clients across industries- including drafting of IT Strategy and Roadmap, performing requirements gathering & analysis, gap analysis, mapping to industry leading practices and IT process optimization
  • Innovation focused IT Optimization strategies for several large corporations including performing technology process optimization and technology cost optimization
  • Project Management Office & PMO Coordinator of large scale technology transformation for an International client - Delivered consistently in the areas of project budgeting, resource management, risk forecasting, quality assurance, project communication & overall project coordination between key stakeholder
  • CEO Advisory, organizational operations, investor facilitation and promotion
  • Key Engagements: KYC Automation for a global bank, Sales process efficiency for auto brand, CBS Implementation for Banks in MENA


Associate Consultant

Aug, 2012 - Jan, 2014

A techno-functional role for customization and implementation core banking product called Flexcube (now Oracle Banking Suite)

  • Part of regional consulting teams for Oracle Flexcube in Africa & APAC
  • Worked on Trade Finance, Corporate Lending, Clearing etc Flexcube modules
  • Projects: Customising Flexcube 11.4 for Islamic Banking(MENA), Implementation Letter of Credit and Bills & Collection modules(APAC)



MBA Marketing

Jul, 2014 - Apr, 2016

Internship: KPMG - Building a plan, GTM for KPMG Digital Advisory (2015) Internship: Waste Warriors - Filmmaking, Data analysis & planning (2014) Projects: Dockless Bike Share system, Zero Waste Campus, POVRLabs.com

& Participated 2-week Design Innovation workshop by MIT Media Labs


BE Computer Science

Aug, 2008 - Jun, 2012

Internship: UI/UX design for mobile apps with Samsung India Software (2009)

Projects: Haptic Technology (IISc), T-shirt printing business - InertiaCart.com

College Squash team and Head of Sponsorship Committee for College Fest


Waste Warriors Society


Aug, 2014 - Current

Deeply influenced by the internship, took upon further initiatives on better data collection, research, filmmaking, planning, and fundraising for the organization. -. Built & managed a data collection system with 78 forms and basic automation

  • . Advocacy & awareness through research(ESD Expertnet) & digital campaigns
  • . Fundraising and Implementation of a German(BMZ) grant for projects with rural schools


  • Product Management
  • Marketing
  • Business Strategy
  • Design Thinking
  • Project Management
  • User Experience
  • Leadership
  • Growth Hacking
  • PPC
  • Campaign Management