Lukas Wardega

I was engaged in the creative process – from conducting research and finding insights to creating and presenting branding ideas. I also worked with graphic designers on visual identifications.

• finding insights and crafting ideas
• defining target audiences
• market/competition analysis
• creating concepts for graphic designers
• naming
• creating presentations
• basic UX audit

A little company which sells individually blended high-quality paints and pargets asked me to help them reach the local market. Project ended up in creating a consisted brand – simple visual identification system and communication instructions for digital channels.

• market/competition analysis
• research – customer segmentation, customer experience
• creating brand identity and personality
• naming
• creating implementation guidelines

I was hired for creating a brand for Strength&Conditioning coach.

Starting from scratch, I crafted a brand identity/personality and communication strategy, then worked with a graphic designer on a visual identification system.

• briefing
• research – competition, audiences, contexts, channels
• finding insights
• creating brand identity and personality
• naming
• creating strategy for various communication channels
• formulating tone of voice guidelines for articles, etc.

While studying, I attended wide range of courses in the area of communication – especially in the matter of branding (creating brand identity and personality, research, communication audit, insight, foresight, brand positioning, communication strategy), public and media relations (content marketing, copywriting, press relations) and digital marketing (SEO, UX, digital media planning, customer segmentation).

Despite ending all the courses, I plan on graduating in June 2020.

This major included courses from different fields of social and cultural sciences – politics, international relations, law, sociology, culture, philosophy, etc.

Thesis - "Nation Branding illustrated with an example of organisation of European Capital of Culture Wrocław 2016"

As an additional member of the PR team, I was responsible for creating event descriptions, writing press releases, media platform research and providing information to people contacting us via our Facebook profile.