Tay Duran

• Built and led a 15-person Experience Design (XD) team, scaling patient- and HCP-centered design practices across 30+ global and US healthcare brands, with a focus on accessibility, UX research, and emerging technologies like AI.
• Launched 0→1 digital health solutions for five+ new brands annually, introducing UX frameworks that improved continuity across patient journeys and supported omnichannel engagement strategies.
• Established scalable design systems and operational workflows, boosting team efficiency by 20%+ while ensuring quality, compliance, and alignment across product, medical, legal, and commercial teams.
• Fostered a culture of growth and retention, implementing mentorship models, structured career ladders, and leadership development programs—achieving 100% retention of senior design talent over multiple years.
• Oversaw $15M+ in design and operational budgets, delivering best-in-class digital experiences that balanced regulatory rigor with user-centered innovation.

• Delivered strategic design consulting for diverse clients, driving successful product launches across web, mobile, and emerging platforms.
• Developed and managed cohesive design systems that streamlined production and enhanced product usability and consistency.

• Led two high-performing product design teams, overseeing the end-to-end design process from initial concept to final delivery.
• Integrated advanced capabilities such as UX research, SEO optimization, and conversational UI (e.g., chatbots), broadening agency offerings.
• Mentored and developed junior designers, creating a cohesive and innovative team known for its collaborative spirit and high-quality work.

• Championed UX strategies across digital projects, introducing human-centered design approaches that elevated user satisfaction and business outcomes.
• Partnered with developers and content strategists to ensure seamless design execution aligned with brand and technical requirements.
• Streamlined workflows and enhanced collaboration across creative and technical teams.

Learned design principles like typography, layout, and color. Gained experience in visual communication, branding, and print. Built problem-solving and conceptual skills for a digital design career.

Studied user experience design fundamentals, including wireframing, prototyping, and usability testing. Built expertise in user-centered designs aligned with business goals. Gained practical knowledge of tools and processes for crafting intuitive digital experiences.

Studied user experience design with a focus on UX research, journey mapping techniques, and usability testing. Gained expertise in uncovering user insights and developing successful strategies to create user-centered designs that align with business goals and drive impactful digital experiences.

Certified in accessibility through IxDF, focused on inclusive digital experiences. Learned WCAG guidelines, implemented features like keyboard navigation, collaborated on compliant code, and conducted audits while educating clients on accessibility value.