Tay Duran

• Contributed to Adobe Genuine’s FY25 roadmap, supporting initiatives projected to drive ARR across multiple global regions, helping the team surpass annual goals by Q3.
• Designed scalable, data-driven user experiences that simplified conversion flows, reduced user friction, and strengthened customer trust in Adobe.
• Extended and maintained design system components within Adobe’s design systems, creating Figma libraries and component variants that accelerated our team’s design-to-dev handoff, and improved accessibility and consistency.
• Consolidated design resources and processes into a unified system of libraries, documentation, and best practices, cutting redundancy, improving efficiency, and enabling faster onboarding across the team.
• Partnered with senior leaders, web production, engineers, and cross-functional stakeholders to align compliance strategy, ensure feasibility, and deliver cohesive user experiences.

• Built and led a 15-person Experience Design (XD) team, scaling patient- and HCP-centered design practices across 30+ global and US healthcare brands, with a focus on accessibility, UX research, and emerging technologies like AI.
• Launched 0→1 digital health solutions for five+ new brands annually, introducing UX frameworks that improved continuity across patient journeys and supported omnichannel engagement strategies.
• Established scalable design systems and operational workflows, boosting team efficiency by 20%+ while ensuring quality, compliance, and alignment across product, medical, legal, and commercial teams.
• Fostered a culture of growth and retention, implementing mentorship models, structured career ladders, and leadership development programs—achieving 100% retention of senior design talent over multiple years.
• Oversaw $15M+ in design and operational budgets, delivering best-in-class digital experiences that balanced regulatory rigor with user-centered innovation.

• Delivered strategic design consulting for diverse clients, driving successful product launches across web, mobile, and emerging platforms.
• Developed and managed cohesive design systems that streamlined production and enhanced product usability and consistency.

• Led two high-performing product design teams, overseeing the end-to-end design process from initial concept to final delivery.
• Integrated advanced capabilities such as UX research, SEO optimization, and conversational UI (e.g., chatbots), broadening agency offerings.
• Mentored and developed junior designers, creating a cohesive and innovative team known for its collaborative spirit and high-quality work.

• Championed UX strategies across digital projects, introducing human-centered design approaches that elevated user satisfaction and business outcomes.
• Partnered with developers and content strategists to ensure seamless design execution aligned with brand and technical requirements.
• Streamlined workflows and enhanced collaboration across creative and technical teams.

Learned design principles like typography, layout, and color. Gained experience in visual communication, branding, and print. Built problem-solving and conceptual skills for a digital design career.

Studied user experience design fundamentals, including wireframing, prototyping, and usability testing. Built expertise in user-centered designs aligned with business goals. Gained practical knowledge of tools and processes for crafting intuitive digital experiences.

Studied user experience design with a focus on UX research, journey mapping, and usability testing. Gained expertise in uncovering user insights and developing successful strategies to create user-centered designs that align with business goals and drive impact.

Certified in accessibility through IxDF, focused on inclusive digital experiences. Learned WCAG guidelines, implemented features like keyboard navigation, collaborated on compliant code, and conducted audits while educating clients on accessibility value.