Visual Designer with over six years of experience translating complex ideas into engaging, user-centered designs for digital and print media, elevating brand presence and communication.
Developed brand guidelines and redesigned logo for Global Africa Business Initiative (GABI), creating impactful visuals that challenged stereotypes and increased digital engagement by 40%.
Led website overhaul project for GABI, optimizing navigation, usability, and visual elements to enhance user experience and engagement.
Designed end-to-end editorial resources, including research papers, e-books, page layouts, and infographics, translating complex ideas into visually engaging and accessible print and digital materials.
Collaborated with cross-functional teams, including marketing, communications, and executive leadership, to create cohesive brand-aligned materials and strengthen visual consistency across platforms.
Designed presentation decks, digital content, and event branding materials, ensuring alignment with organizational goals and enhancing storytelling for diverse audiences.
Designed visuals for a life-science organization, translating complex information into ebooks, event graphics, social media assets, event graphics, and presentation templates to drive lead generation through cohesive branding.
Led end-to-end design projects, maintaining a 98% on-time completion rate while adhering to strict timelines, budgets, and brand standards.
Designed templates for non-designers into Bynder— a Digital Asset Management System to streamline workflows, maintaining visual consistency and cohesiveness across brand materials.
Collaborated with cross-functional teams, including marketing, product, and engineering, to create 100+ print and digital assets within 8 months that transformed complex concepts into clear, accessible designs.
Enhanced user engagement by optimizing visual elements for clarity and comprehension across digital platforms.
Assisted in developing communication and outreach strategies for high-impact initiatives like LAvsHate, MTV’s Mental Health is Health, securing media coverage in major publications.
Conducted competitors analysis and market research to identify key partnerships, increasing collaboration efforts to drive social impact.
Designed and implemented a nutrition-focused community engagement program, that helped parents and caregivers increase nutrition security for underserved children in the South Bronx in 2021.
Designed an end-to-end iOS mobile app along with design systems, branding and marketing website to bridge gap in postpartum care for new mothers.
Conducted user research with 10+ new parents, develop information architecture, user goals, journey maps, designed wireframes and visual interfaces for Nura Health App to simplify postpartum care.
Presented findings and key pain points to the stakeholders to improve the products.