Arjun Naskar

Remind is the largest communication platform serving K-12 schools.

I run strategy and marketing for Remind's B2B business including demand generation, landing page optimization, emails, positioning, branding, social media, pricing, product marketing, and physical sales enablement to sell Remind to Schools and Districts.

• Created our messaging framework for school and districts
• Launched our marketing automation program
• Developed collateral to drive demand generation and sales

I created an SMS-based telemedicine app connecting new and expecting parents with nurses and lactation consultants. I handled user acquisition, a/b testing, landing page design, remarketing, email marketing, paid advertising, partnerships, and legal.

• Landed a B2B partnership, netting us 100k new users
• Conducted extensive user research to focus our product development
• Created email and content marketing strategy to engage our first 3000 users

I created a company to train blue-collar workers for jobs as independent contractors with popular on-demand companies and restaurants in San Francisco. We trained 1k workers online and in-person in skills ranging from customer service to food safety.

• Earned $25k/mo in revenue in our first 2 months
• Partnered with local non-profits and community centers to train their clients
• Built tablet-based and SMS hiring funnels to maximize offline exposure

I was employee #2 at Homejoy. During my first 9 months, I launched 20 markets and oversaw expansion into the next 20, eventually growing our client base from 100 to 300,000. After that, I helped found a formal growth team where I was responsible for CRO, partnerships, and email marketing.

• Created the playbook to launch all our cities
• Landed a marketing partnership with Clorox
• Created our email program in Responsys
• Responsible for CRO & A/B testing

Nutraclick is a online direct marketing company, focusing on health and beauty brands. I was responsible for its flagship brand, Force Factor, a men's sports nutrition line. I lead product development, CRO, channel expansion, and offline marketing.

• Launched 4 separate $10M/yr products online and in GNC
• Negotiated sponsorship contracts with NFL's Vernon Davis, NBA's Derrick Rose, and UFC's BJ Penn
• Negotiated our retail partnerships with Bodybuilding.com and GNC
• Managed international expansion into Canada, Mexico, and Brazil
• Increased retention by creating upsell products and a loyalty program

Tech For Campaigns matches qualified tech talent with progressive political candidates. I am responsible for volunteer growth which includes building landing pages and social assets as well as developing the volunteer onboarding experience through email.

Awards: Karl Taylor Compton Prize