As the Online Marketing Manager, I'm responsible for all customer acquisition strategies and implementations supporting our marketing and sales team.
Ifbyphone is a venture capital funded startup company providing voice-based marketing automation software to help businesses measure, manage, and automate customer interactions over the phone.
I joined Ifbyphone as the second marketing employee and in this role I implemented Ifbyphone's Hubspot marketing automation strategy and managed paid search accounts.
On a 2 person marketing team, we took a multi-pronged approach to inbound lead generation. I managed the Pay-Per-Click Accounts including Adwords, Microsoft Bing, Yahoo, Linkedin & Facebook campaigns. I also managed our social media and search engine optimization efforts.
Other Initiatives:
Event Marketing
Channel Management
Content Marketing
Website Analytics
Sales Support
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