Hello, I’m Tom a freelance creative strategist and former Agency Head with a true passion for the creative and marketing industry. I’ve spent my career on both client and agency side, coming up with and selling strategic ideas for brands, in brainstorms and boardrooms, on my own and with teams of people with delightfully diverse backgrounds and skill-sets to match. I’ve won a few awards and worked across many global-brand accounts, but that’s not the point. We should be storytellers first, not glory seekers, because people connect with stories, not marketing. If you’re looking for a digital-native creative head with diverse experience and the skills to match, get in touch.
Built the agency proposition and business strategy, from 1-man band to 16 full-time employees over 3 years
Created the agency proposition & culture - Truly Moving Brands
Solely responsible for creating new business opportunities
Successfully raised capital of £300,000 from Angel investors through EIS & SEIS investment schemes
Achieved £600,000 retained direct client revenue 2018-2019
Won over 30 clients which included Turtle Bay, Barburrito,. Piper Private Equity, Tampopo, Hilti, Marstons PLC, High Street TV, Fluid Trust PLC, Drew & Cole, Nutribullet, Legend Property Group, LPC Living & Pervaiz Naviede Family Trust
Key sector experience across F&B, FMCG, Sport, Leisure & Hospitality, Corporate Finance and Property
Lead the agency marketing strategy across inbound and outbound, gaining enquiries from some of the UK’s largest brands
Lead strategist across client’s integrated campaigns, wearing many hats and fulfilling Creative Director, Head of Strategy & Managing Director
Key part of Turtle Bay’s brand growth from 18-42 sites within 24 months
Strong working relationships with other niche digital & pr agencies
Freelance
Social Strategist & Digital Account Manager
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Jan 2012 - Jan 2014
Freelancers & Collaborated with Smoking Gun PR, Frank PR & Cunning Plan Marketing across a variety of campaigns and clients. Experience includes: The Printworks, Hallmark Hotels, Chaophraya, N1 Islington, RDX Sports, Amir Khan, Turtle Wax, Peugeot & Dulux accounts
Relaunched Red Cow Media - a specialist SEO agency based in Manchester
Worked across the strategic implementation of digital campaigns
Appointed by the NFL for their UK e-commerce social strategy
Consulted Nando’s UK for their regional rollout of Facebook marketing
Lead proposals, pitching and new business development for many agencies and brands
Generated over 30 direct clients as a consultant and pitched in front of hundreds over the 5 years
McCann Manchester
Digital Account Executive
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Aug 2012 - Jan 2013
Team member of McCann Manchester’s Aldi UK & Ireland client services
Briefing and overseeing the design and development of marketing emails, liaising with the client and studio teams
Analyse & Track website traffic on behalf of the client through Google Analytics.
Keeping the website updated with both changes to the core products and the weekly Special-buys
Specialist in Email marketing for Aldi
Liaising with the creative team across the content plan for 2012-2013
Sheffield United PLC
Marketing Assistant
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Jan 2010 - Jun 2012
Launched SUFC’s official accounts across social media, attracting 50,000 fans in the first 2 weeks
Briefing and overseeing the design & development of marketing emails, Store Launches and Press releases
Formed key relationships with external agencies
Managed the presence of key player-relations across social and the clubs official website
Education
The University of Manchester
B.A Hons, Management & Leisure
Truro College
Bachelor of Arts (BA), Business Studies, Distinction