Danielle Griffing

Strategic planning, content creation and day-to-day management of Fortune 200 company's digital channels. Work closely with business clients to optimize their online communications. Track, report and analyze metrics and make ongoing enhancements. Lead cross-functional teams and deliver digital projects from concept to implementation.

• Produced the company's first web-only corporate responsibility report; converted printed report into website, cutting costs by 75%; oversee budget, production and creative, technical and vendor teams
• Spearheaded strategy and launch of corporate social media program; established Dominion's following on Facebook, Twitter and corporate blog; engaged as social spokesperson for two years
• Wrote Dominion’s Social Media Playbook, a how-to guide detailing engagement protocols and best practices; delivered peer training and executive presentations

Created, designed and managed intranet and company websites. Designed web graphics, user interfaces and layout templates. Provided editorial oversight of web content for accuracy, consistency and brand adherence.

• Wrote web style guide documenting new governance process, visual, content and brand standards
• Produced user experience deliverables including wireframes, prototypes, information architecture and user flows
• Recruited by IT to join web team in as chief creative for web redesign project

Developed marketing materials and strategy for non-profit housing finance agency. Conceptualized and managed production of a diverse range of deliverables as key producer on in-house marketing team.

• Wrote and designed ads, e-newsletters, web graphics, booklets, executive presentations, direct mail and signage
• Produced statewide Housing Directory book cover-to-cover; partnered with IT to develop electronic version with back-end web database to replace manual data collection process
• Created educational interactive CD-ROM widely used in the housing industry

Wrote, edited, and designed communications for non-profit law enforcement training organization. Planned conferences and promoted organization at trade shows. Assisted with development of branding strategy and public relations efforts.

• Produced and maintained content for several company websites
• Wrote news and feature articles for magazine with a subscription of 10,000+
• Created bi-monthly internal newsletter from copy to layout, both print and web versions