Eric Chapman

Digital Marketing Specialist
Howell, Michigan
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http://ericchapman.me
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eschapman@gmail.com
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810-923-3634
Eric Chapman is a formally trained information technology specialist, website developer, certified marketing professional and published writer whose multi-topic articles can be found across the internet and local media.
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Work Experience

Haley Mechanical

Digital Marketing Manager
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Dec, 2011 - Current
  • Facebook advertising campaigns with some click through rates up to 0.335%
  • Facebook marketing campaign that raised likes from 46 to 500 within a year
  • Angie's list campaign that resulted in the 2012-2015 super service award & 4 honor roll awards
  • Developed a maintenance agreement program resulting in over 60 contracts during the first season

Innovative Research

Operations & Marketing Manager
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Apr, 2006 - Aug, 2009
  • Increased company sales by a minimum of 20% each year
  • Added an eCommerce website, identified redundancies in data processing systems that resulted in a 60% decrease in errors
  • Added a rewards incentive program that increased the average sales ticket by 35% of those companies enrolled
  • Wrote copy for the tag line "results based research", now a registered trademark of the company
  • Cut overhead of popular products by researching and developing relationships with new and existing vendors

Education

Washtenaw Community College

Certificate in E-Marketing
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2011 - 2012

Business, Management, Marketing, and Related Support Services

Baker College of Flint

Computer Networking & Administration, Certificate
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2001 - 2005

Skills

  • Social Media Marketing
  • Search Engine Optimization (Basic)
  • WordPress
  • Google Adwords
  • Content Strategies
  • Email Marketing
  • Email Copywriting
  • Article/Blog Copywriting
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Lightroom