Eric Chapman

Digital Marketing Specialist

Howell, Michigan

Eric Chapman is a formally trained information technology specialist, website developer, certified marketing professional and published writer whose multi-topic articles can be found across the internet and local media.

Work Experience

  • Haley Mechanical

    Digital Marketing Manager|Dec, 2011Current

    • Facebook advertising campaigns with some click through rates up to 0.335%
    • Facebook marketing campaign that raised likes from 46 to 500 within a year
    • Angie's list campaign that resulted in the 2012-2015 super service award & 4 honor roll awards
    • Developed a maintenance agreement program resulting in over 60 contracts during the first season
  • Innovative Research

    Operations & Marketing Manager|Apr, 2006Aug, 2009

    • Increased company sales by a minimum of 20% each year
    • Added an eCommerce website, identified redundancies in data processing systems that resulted in a 60% decrease in errors
    • Added a rewards incentive program that increased the average sales ticket by 35% of those companies enrolled
    • Wrote copy for the tag line "results based research", now a registered trademark of the company
    • Cut overhead of popular products by researching and developing relationships with new and existing vendors

Education

  • Washtenaw Community College

    Certificate in E-Marketing|20112012

    Business, Management, Marketing, and Related Support Services

  • Baker College of Flint

    Computer Networking & Administration, Certificate|20012005

Skills

    • Social Media Marketing
    • Search Engine Optimization (Basic)
    • WordPress
    • Google Adwords
    • Content Strategies
    • Email Marketing
    • Email Copywriting
    • Article/Blog Copywriting
    • Adobe Illustrator
    • Adobe Photoshop
    • Adobe Lightroom