Evan Wix

 Media Buyer for independent automotive dealer accounts

 Negotiate and steward monthly media buys

 Analyze new media proposals, create spreadsheets to track dealer sales and reconcile monthly billing

 Coordinate with digital team on integrated media proposals

• Market research and competitive analysis to help dealers increase share of voice and ultimately sales

 Supervisor for team handling Autonation, retail automotive and White Castle.

 Responsible for creating and managing annual integrated media plans as well as media research and analysis of new media proposals

 Compiled powerpoint decks with psychographic and market data for new business and client presentations

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•  Helped organize and conduct a media 101 course for assistants and junior planners
• Point person for email marketing campaigns for individual automotive dealer accounts

 Media Planner and Buyer for Gulf States Toyota automotive account with a $50 million annual media budget as well as retail automotive, Papa John’s and BCBS of Alabama

 Responsible for annual media plans using Workhorse Media tools and media research using Scarborough data, Nielsen Stellar and Adviews.

 Executed estimation, media buying and reporting based on the guidelines of the MMI audit firm using Strata and SBMS as well as digital planning, buying and SEM campaign management

 Researched and compiled psychographic and market data in Powerpoint for new business presentations. Presented annual media plans, pov analyses and media research on client conference calls as well as direct contact for several local clients.

 Managed SEM and SEO for multiple individual automotive dealers with budgets ranging from $2,000-$5,000 per month

• Worked with entire team to create and present a media upfront for over 500 clients

 Crafted media plans and implemented media buys across all mediums including print, broadcast, out of home and digital for local and regional clients

 Assisted account executives with creative strategy and research for new business pitches as well as evaluation of new media

 Managed digital display campaigns for six accounts with budgets ranging from $50,000 to $200,000 and SEO for one account with up to 500 keywords

•  Coordinated with accounting department to track vendor invoicing and client billing. Developed tracking system to reduce billing errors and maximize agency profit.

 Hired onto media team to plan and execute broadcast media buys using Smart Plus software

 Responsible for research including broadcast, digital, print and out of home for media recommendations and media plans

•  Helped improve workload management of TMP media team and expand broadcast spending of TMP clients from $6 million to $9 million from 1st quarter to 2nd quarter 2007

 Performed research and planned media strategies recommending budgets based on GRP and CPP goals

 Managed the spending multi-million dollar campaigns both locally and nationwide

 Monitored rotation of advertising copy and ensured that candidates received equal access to air time in compliance with FCC regulations

 Worked with media outlets to track competitive spending

 Reconciled post campaign accounting

Athletic scholarship and four year letterman, UGA Track and Field team