Create digital solutions and manage branded campaigns, with a specific focus on social media. Interface with a variety of internal teams to develop and execute innovative campaigns that solve complex client goals. Work across all MSG properties including: Knicks, Rangers, Live, and the Christmas Spectacular.
Responsibilities:
Build integrated brand campaigns for prospects and existing partners.
Clearly communicate advertiser goals, share insights and initiate brainstorm meetings with marketing & digital teams to develop custom programs that solve for client goals.
Manage all elements of the campaign fulfillment process by facilitating all pre-launch, launch, and in flight campaign responsibilities for sponsored and branded content programs.
Analyze data and build wrap up materials to highlight campaign success.
Manage 360 marketing campaigns from ideation to execution for NHL, Premier League, Triple Crown Horse Racing and Notre Dame Football. Emphasis on strategic alignment with internal and external partners.
Member of NBC Sports social operation in Stamford, CT, during the 2018 Winter Olympics. Worked daytime shift focusing on long-lead content creation and distribution of assets to partners leading into NBC’s Primetime window. Distributed content to NBC Affiliates, NGB’s, Olympic Partners and Athletes.
Responsible for executing a wide variety of roles to help engage with people on air, onsite and across social/ digital.