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Grover Braswell

Medical Device Sales and Marketing
Bostic, North Carolina
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linkedin.com/pub/grover-braswell/16/774/9b0
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yirehplus@gmail.com
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828.429.1385
• Presented strategic value propositions to C-Suite, IDN, IHNs and managed care networks (IPG). • Promoted from Territory Manager to Sales Trainer, Assistant Product Manager, Product Manager, Group Product Director and Director-International Business (Biomet / EBI). • Managed medical device representatives and agency distributors; U.S. and Europe, Latin America, Asia; Trauma, Spine, Wound Care. Tripled sales in first year (Biomet / EBI; PolyMem). • Chaired physician education forums and presented fracture management and bone healing clinical subjects to KOL surgeon audiences using cadaver workshops (Biomet / EBI) • Named 3 times Territory Manager of the Year. Appointed to President's Club (Biomet / EBI). • Signed agreements with 100 surgery centers ON THE FIRST CALL (IPG). • Grew Mid-Atlantic expansion region from $zero to $15 Million (IPG). • Awarded 3 times Regional Manager of the Year (IPG). • Promoted to Senior Regional Manager (IPG). • Polished, consultative sales professional who leads, coaches and mentors sales teams how to uncover the needs of medical clients and present solutions with an empathetic, results-oriented sales manner. • Certified Channel Master - AMA
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Work Experience

The Yireh Project

Director - Sales and Marketing
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Jul 2014 - Current

Established network of infection control and wound care physicians to initiate prospective random control patient trials to prove the efficacy of a promising wound care system for recalcitrant and post-surgical wounds. Timeline for FDA clearance and product launch is indeterminable due to reclassification from 510(k) to PMA.

IPG - Implantable Provider Group

Senior Regional Manager
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Aug 2008 - Jul 2014

· Prospected and presented strategic value propositions to C-Suite, IDN, IHNs and managed care networks. Personally sold and contracted 100 surgery centers within 6 years; transferred the

financial risk of surgical implants to a third-party provider in partnership

with surgeons, administrators, managed care plans and medical device distributors.

· Grew Mid-Atlantic sales from $zero to $15 Million. Awarded IPG

Regional Manager of the Year in 2009, 2012 & 2013. Promoted to Senior Regional Manager in 2014.

SDI - Surgeon Design Innovations

Agency Owner - Distributor
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Aug 1999 - Aug 2008

· Managed dedicated sales group representing Smith & Nephew, Osteotech, Encore Spine and PolyMem Wound Care. Presented and sold $11 Million wound care contract to Japanese agency Tokibo Ltd.

Biomet /EBI Medical Systems

Director - International Business
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Aug 1982 - Aug 1999

Promoted within the ranks from Territory Manager to Sales Trainer, Assistant Product Manager-Bone Healing, Product Manager-Fracture Management, Group Product Director-Trauma and Director-International Business.

Education

The Citadel, Charleston, SC

BSBA Business Administration Accounting

Defense Language Institute, Monterey, CA

Turkish Language, History and Culture

American Management Association

Product Management / International Business /

Advanced Anatomy / SPIN, CORE I

Managing Channels of Distribution / Professional Negotiating: Strategies & Tactics

Skills

  • Channel Master Distributor; fracture management; bone-healing; medical devices; product development, product launch; IDN, IHN, managed care; International sales, marketing, surgeon, physician, education, sales force management, recruiting and training, group presentations; spine, wound care, trauma and sports medicine; distributors; dealer relations, hospitals, ambulatory surgery centers, operating room, clinics, surgical implants, capital equipment.