DAVID YOUSLING

As the Marketing Manager at Fleet Feet Meridian, responsibilities encompass a blend of strategic oversight and hands-on execution:

• Copywriting & Content Development: Write blog posts, online advertisements, and other digital content that resonates with our target audience and drives action.
• Social Media Creation/Management: Film and editing IG reels, schedule, and monitor social media content, ensuring consistency, relevance, and engagement across all platforms.
• Event Planning & Support: Collaborated on planning and implementing sponsored events, ensuring they aligned with objectives and demonstrated measurable ROI.
• Achieved outstanding results in retail at Fleet Feet by following successful sales strategies and creative merchandising techniques, resulting in increased revenue growth and improved customer satisfaction.

Played a key role in high-profile Brooks Running and local agency campaigns, delivering production management, and dynamic video coverage for major trail racing events, combining strategic planning, creative direction, and collaboration to ensure production success.

• Collaborated closely with Matt Larson Photography, primarily focusing on 6 Brooks Running campaigns, consistently exceeding standard production expectations to ensure smooth and successful project execution.
• Led location scouting and casting, selecting sites and talents that resonated with Brooks Running's ethos, ensuring authentic representation in each campaign.
• Delivered live and comprehensive video coverage for premier trail racing events, including the Western States Endurance Run for the Single Track Podcast, the Golden Trails Series at Pikes Peak Ascent, and the Javelina Jundred.

• Orchestrated integrated marketing strategies (including social media, podcasts, SEO, and email campaigns), significantly boosting brand visibility, user engagement, and acquisition.
• Directed content creation for multiple platforms and managed comprehensive multimedia production, ensuring consistent, high-quality brand communication.
• Led cross-functional teams in aligning marketing initiatives with business objectives, alongside managing budgets and performance metrics.
• Spearheaded the engineering team in developing innovative platform features and tools, enhancing both front-end and back-end functionalities.

• Strategically orchestrated pre and post-production phases, expertly managing talent acquisition, rate negotiations, and workflow optimization to ensure projects were delivered on time and within budget.
• Directed onsite operations including shot list and technical aspects like lighting and sound, ensuring each project uniquely captured the desired aesthetic and brand essence.
• Managed client relationships, ensuring clear and effective communication, and leveraged these interactions to drive growth and client satisfaction.

• Collaborated with the customer database team to implement email campaigns focused on acquiring and developing client relationships.
• Produced creative assets to build and grow membership for the Advisor Program.
• Responsible for customer support, social media, copywriting, and SMB Sales Group social media training.