Jacqueline Serrano

• Brand strategy definition and line planning for all Latin America, product tracking, activities planning and implementation, market analysis, presentations to clients and internal staff, trainings, budget control
• Digital/website project leader, process implementation and improvement, site actualization and digital campaign with Google and new developments
• Report development with client, product and brands’ information and analysis for decision-making
• First Digital Project for Mattel, which led to incorporate Digital Campaigns through Google
• First Thomas & Friends Movie Premiere Event with excellent results that led to a second Movie Premiere Year

• Support to advertising activities for NESCAFÉ, Clásico and Decaf, as well as Otra Buena Razón program and social responsibility
• Suppliers contact, payments, budget control and PO generation through SAP
• Support and tracking of Digital activities. In charge of special projects such as internal magazine, memorandums, press releases, internal campaigns, etc. Material review and approval
• Support during "Tazas Reforma" exposition and Digital executions

• Design and edition of the monthly digital magazine sent to employees and of memorandums or special offers
• Support to Human Resources area through report delivery
• Increased employees’ participation; generated expectative and interest in the magazine and memorandums

Development of rating analysis through program structure building of certain TV shows and comparison with competition

• Draw conclusions and suggestions to increase rating by making changes or implementing strategies

Major in Marketing and Communications, graduated with Honors (highest GPA from career).

Participation in several cultural groups such as dancing and theater.

Creation of a Shortcut with open theme to participate in National Festival, achieving Finals.

Qualitative market research of Das Fell clients to determine furniture purchase motives, as well as consumers’ preferences and needs

Wrote a wheelchair dance article that won, among 50 other participants, and was published in the MásporMás newspaper. I received several positive/external comments

Fitness Initial Instructor Training and Les Mills Body Pump and Body Jam modules in order to teach at different events, gyms and sports clubs.